BUSINESS CANVAS MODEL Key Partners Key Activities Educational Institutions Technology Partners Content Providers Instructors Curriculum Development Online Teaching Student Assessment Student Support Marketing & Promotion Value Propositions Quality Education Convenience Expert Instructors Comprehensive Resources Global Reach Key Resources Educators’ Salaries Technology Expenses Marketing Costs Educators Course Materials Technology Infrastructure Marketing Team Financial Resources Content Development Operational Costs Personalized Support Community Engagement Feedback Loop 24/7 Support Secondary School Students College Applicants Adult Learners Global Audience Channels Online Platform Social Media Email Campaigns Educational Portals Partnership Channels Revenue Stream Cost Structure Customer Relationship Customer Segment Course Fees Subscription Models Merchandise Sales Partnership Revenue Explained 1. Key Partners Educational Institutions: Collaborations with schools, colleges, and universities to offer supplementary learning. Technology Partners: Partnerships with online learning platforms, software providers, and virtual classroom tools. Content Providers: Partnerships with subject matter experts, authors, and curriculum developers for high-quality course materials. 2. Key Activities Curriculum Development: Creating engaging and comprehensive O and A-level course materials. Online Teaching: Conducting live classes, webinars, and tutorials for students. Student Assessment: Developing and grading quizzes, tests, and exams. Student Support: Providing personalized feedback, counseling, and academic guidance. Marketing and Promotion: Promoting courses through online advertising, social media, and educational fairs. 3. Value Proposition Quality Education: Offering a well-researched, structured, and up-to-date curriculum. Convenience: Flexible schedules, on-demand learning, and accessibility from anywhere. Expert Instructors: Experienced educators providing personalized attention and support. Comprehensive Resources: Access to a variety of study materials, practice tests, and revision aids. Global Reach: Enabling students worldwide to access top-notch education without geographical constraints. 4. Customer Relationships Personalized Support: Tailored guidance based on students' learning styles and needs. Community Engagement: Building online forums, discussion groups, and peer-to-peer learning opportunities. Feedback Loop: Regular surveys and feedback mechanisms for continuous improvement. 24/7 Support: Helpdesk and technical support for any issues or queries. 5. Customer Segments Secondary School Students: Preparing for O-level examinations. College Applicants: Aiming for strong A-level results for university admissions. Adult Learners: Professionals or individuals seeking to enhance their qualifications. Global Audience: English-speaking students worldwide seeking British curriculum education. 6. Key Resources Educators: Experienced teachers and subject matter experts. Course Materials: Comprehensive textbooks, workbooks, and online resources. Technology Infrastructure: Reliable servers, learning management systems (LMS), and video conferencing tools. Marketing Team: Experts in digital marketing and educational promotions. Financial Resources: Capital for course development, platform maintenance, and expansion. 7. Channels Online Platform: Website and mobile app for course access, enrollment, and interaction. Social Media: Promoting courses and engaging with students on platforms like Facebook, Instagram, and LinkedIn. Email Campaigns: Newsletters, updates, and promotional offers sent directly to subscribers. Educational Portals: Listing courses on popular educational directories and platforms. Partnership Channels: Leveraging collaborations with schools, educational consultants, and online influencers. 8. Cost Structure Educator Salaries: Payment for teaching staff and subject matter experts. Technology Expenses: Maintenance of online platforms, servers, and software licenses. Marketing Costs: Advertising, promotions, and SEO services. Content Development: Creating and updating course materials. Operational Costs: Administrative expenses, customer support, and office utilities. 9. Revenue Streams Course Fees: Tuition charges for enrolled students, varying by level and duration. Subscription Models: Monthly or yearly access plans for ongoing courses and resources. Merchandise Sales: Optional purchase of branded materials, books, or study aids. Partnership Revenue: Revenue sharing with educational institutions or content providers. Group Members Muhammad Osama (20201-28254) Zunaira Hassan (20212-29166) Marium Kamal (20171-22541)