Criteria
Product (P1)
Description
- Clear description of the product and its key features.
- Understanding of the target market and customer needs.
- Presentation of unique selling propositions (USPs).
Price (P2)
- Discussion of the pricing strategy and factors influencing pricing decisions.
- Consideration of pricing objectives and alignment with business goals.
Place (P3)
- Explanation of distribution channels used to reach target customers.
- Identification of intermediaries involved in the distribution process.
- Strategies for ensuring product availability and accessibility.
Promotion (P4)
- Effective communication of promotional strategies.
- Discussion of advertising, personal selling, and other promotional tools.
- Evaluation of message consistency and alignment with the target market.
People (P5)
- Explanation of the roles and importance of people within the organization.
- Discussion of employee training and customer service initiatives.
- How people contribute to building customer relationships.
Process (P6)
- Description of the processes involved in delivering the product.
- Discussion of quality control measures and continuous improvement
efforts.
- How streamlined processes enhance customer satisfaction.
Physical Evidence
(P7)
- Presentation of tangible elements that support the product.
- Consideration of packaging, branding, and visual aspects.
- How physical evidence contributes to customer perceptions.
Overall Presentation
- Organization and structure of the presentation.
- Clarity and coherence of the content.
- Effective use of visuals.
- Engagement of the audience.
- Time management and adherence to allotted presentation time.