KEY INTERNAL FACTORS
STRENGTHS
1. Resourcefulness: Commitment to being resourceful on
equipment as this allows them to save costs on expenses for
equipment.
2. Ability to Produce quality rice.
3. Employees productivity, positive commitment, and attitude
towards their responsibilities.
4. Provides proper training for some employees.
5. Production facilities are under continuous CCTV’s camera
surveillance to monitor the employee movements and the
production.
6. commitment in safety protocols such as fire safety
7. Adequate equipment use in production and delivery of rice
product.
8. Obtaining sample of palay to check its quality before buying it to
the supplier.
9. Strong brand and reputation within Northern Samar.
10. Built outlets for effective disposal of their products.
11. Offers free delivery to loyal customers.
12. Has a good relationship with its customer especially the loyal
customers
13. Established a good relationship with the suppliers of both palay
and outsourced white milled rice
WEAKNESSES
1. Reliance on using old model of machines.
2. Divided facilities (side 1 & side 2) which makes additional costs
to operation.
3. Does not intend to expand beyond Northern Samar in the
upcoming years.
TOTAL
WEIGHT RATING WEIGHTED
SCORE
KEY EXTERNAL FACTORS
OPPORTUNITIES
1. Accept negative feedbacks and suggestions
from customers
2. Partnership with local farmers
3. Population Growth
4. Compliance with applicable business
regulations.
5. Develop social media interactions with
customers.
6. Customer reliance
7. Pollution control
8. Social responsibility
THREATS
1. Transportation challenges
2. Fluctuating rice prices
3. Competitions among existing rice milling and
trading.
4. High number of substitute products /
Business' product is commoditized,
5. Low switching cost
6. Insufficient control to expand side 1 facility
due to landowners' disapproval.
7. Changes in tariffs and other Regulations.
8. Natural calamities/Extreme weather
conditions
TOTAL
WEIGHT
RATING
WEIGHTED
SCORE