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How To
Become An AI
Prompt
Engineer
With Dozens of Real ChatGPT
Prompts You Can Swipe, Study, and
Model For Rapid Content
Acceleration And Creation
ROB ALLEN
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Copyright © 2023
Rob Allen.
All rights reserved.
No part of this ebook "How To Become An AI Prompt
Engineer" may be reproduced, stored in a retrieval system,
or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of the copyright
owner, Rob Allen.
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"Artificial Intelligence is a double-edged
sword.
And how we wield it will determine our
fate."
Sam Altman, founder & CEO, OpenAI
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Introduction:
A glimpse into the future of creative
work (and why I wrote this book)
N
ovember 30, 2022 11:06 am.
The moment the world changed forever. And a day I’ll never forget.
That’s when ChatGPT — an artificial intelligence system
optimized for dialogue with users — was made available to the
general public, for free.
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And yes, I know the time — to the exact minute.
Because moments later, my phone was blowing up all afternoon.
With texts from old colleagues asking if I’d seen it yet…
With emails from students asking if their careers were in
jeopardy…
And with questions from former clients asking if and how they
should be using this new powerful tool in their business…
And for good reason:
No tool … no app … no software in history had ever captured
public attention quite like ChatGPT.
To reach 1 million users, it took Spotify almost 5 months (150
days).
Instagram took 2.5 months (75 days).
But ChatGPT eclipsed 1 million users in just 5 days.
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The question is why?
What made this so different from other AI tools and software releases?
Because, to put it bluntly, it was unlike anything the world had
seen.
For the first time ever, you could ask AI complex questions and
get clearly explained answers in seconds.
You could quiz it for fun facts and be delighted by its replies.
You could even tell it to write sketch comedy scenes that would
make even the most heavy critics crack a laugh.
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And most importantly for knowledge workers, you could get it to
perform complex tasks like draft a legal document for a new
business…
Or write up a 2,000 word research paper on why you should
drink more water…
Or even tackle key pieces of sales and marketing copy that
businesses rely on…
In other words, it left every artificial intelligence tool of the past in
the dust.
And a lot of people got worried about their future in careers
where writing, critical thinking, and communicating played a key
part.
“Is ChatGPT going to replace me?”
That was the question on everyone’s mind.
But to be honest…
When I first got word of the tool, I thought it was mostly hype
that would blow over in a few weeks time.
Because I’d been around long enough to see a few cycles like this.
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And unless you’ve been hiding under a rock, you’ve probably
seen them too. The pattern is easy to spot once it begins….
Step 1: A new technology comes on the scene.
Step 2: Great marketing helps it take hold of public attention.
Step 3: Fear creeps in for what this means for our future.
Step 4: Things settle down shortly after. And we all realize “woah that wasn’t really that big of a deal.”
Funny enough, this exact story played out in the copywriting
world just a few years earlier — when tools like Copy.AI and
Jasper came onto the scene in late 2020 and early 2021.
Everyone said, “Copywriting is dead.”
But within a few weeks, that proved to be a spark that never quite
ignited.
So I thought a similar story might play out with ChatGPT.
But I was wrong.
Because this was a different beast.
And we’re now realizing a lot of what came before wasn’t
“artificial intelligence” in the same way.
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They were more similar to sophisticated text generators than true
AI.
ChatGPT was not like that at all.
It could write code.
It could build apps.
It could pass some of the most elite “intelligence” tests in the
world…
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And most notably of all:
It allowed for a true dialogue between the user and the AI.
Yes, you could “talk” to it.
Which wasn’t just a leap forward.
It was a “man on the moon” quantum step in a totally new
direction.
And it’s only a glimpse of things to come…
Because rumor has it the next iteration is poised to be at least 500x
more powerful. Potentially able to write entire 60,000 word books
with a single carefully crafted prompt.
Leaving some experts frightened of not just what the next
iteration — 4.0 — might be capable of, but what about 40.0?
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As someone who writes and teaches others to write for a living, it
was difficult for me to grapple with what exactly it might mean
for the future of my industry…
And to be honest, what it might mean for creative work at large.
Was this the beginning of the end of the knowledge worker?
Were the skills I’d spent decades acquiring on a fast-track irrelevance?
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I wasn’t so sure.
But what I did know was that other industries had gone through
moments just like this.
Moments where they had to either make huge pivots or risk
going away… for good.
And I wanted to study them.
I needed to see how people in these industries handled these
radical shifts to find out …
How did they survive?
And more imminently, was there anything us knowledge workers
could do to stop the “inevitable” from happening right under our
nose?
So I looked at manufacturing to see how they’d handled
automation throughout the 20th century.
I looked at the music industry to see how they’d handled
auto-tune and beat generating software at the beginning of the
millenia.
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And finally I stumbled upon a story about an ancient Chinese
game called Go that provides deep insight into what might be in
store for the future of knowledge work in a new, AI-driven world.
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The Tale of AlphaGo
And A Glimmer of Hope For Humanity’s Fate with AI
Centuries ago, in ancient China, one of the most popular board
games in the world was born.
The ultimate test of wit and strategy, the game was called Go.
Historians believe it was first practiced by warriors and generals
as a way to simulate battle plans.
And the way it worked was simple.
Before entering a fight, generals would place pieces of stone on a
map to rehearse capturing territories, protecting their ground, or
going on the attack.
It was so much fun to practice these battles that soon enough the
maps and stones made their way back from the battlefield into
Chinese households.
Where it morphed into a game that people played in their
freetime.
And it took off like wildfire.
Thanks to its unique blend of strategy and intense, rivaled game
play, people would spend hours playing it.
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And it quickly became one of the most popular board games in
the world.
And also one of the most complex.
Where a game of checkers has 1020 possible outcomes.
And a game of chess has 1040 possible outcomes.
A game of Go has 1080 possible outcomes.
Possible outcomes
Checkers
100,000,000,000,000,000,000
Chess
100,00,000,000,000,000,000,000,000,000,000,000,000,000
Go
100,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
And for this reason, the game was considered to be the “gold
standard” for the artificial intelligence community to conquer.
Chess and checkers proved to be much easier for AI to master —
with IBM’s computer, Deep Blue, winning a chess championship
against a human grandmaster in 1997.
But Go was a totally different story.
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Since it had infinitely more complexity, engineers weren’t ready
to tackle it for another 20 years after beating chess.
That was until a new program was developed called AlphaGo.
AlphaGo was an artificial intelligence program that trained itself
to play Go at the highest possible levels.
It practiced by first combing through archives of the more than a
hundred-thousand previous matches of Grand Masters,
cataloging key moves and mastering game play.
And then, it began to play against itself for further training.
After several months of this, the engineers felt the program was
good enough to take on the world’s most skilled players.
They started with small regional champions and moved up the
ranks until the program was ready to play the reigning
grandmaster — Lee Sedol.
Sedol accepted the challenge to play the program in a
head-to-head match of 5 games.
Game one was a fierce battle.
And AlphaGo barely squeaked out a win.
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But in the second game, for its 37th move, the program did
something completely unheard of.
It was faced with a move that appeared to only have 2 possible
plays.
One move would signal to Sedol that the program was going for a
quick, aggressive victory.
The other move would tell the GrandMaster that it was playing to
protect its territory.
But the program did neither.
Instead, it made a 3rd move — one that was never before seen in
thousands of years of play.
It was so unexpected that Sedol had to go outside for a smoke
immediately after.
And when he returned to play, it was clear his focus was shaken.
Putting him off his game the entire rest of the match.
AlphaGo would go on to win the game and the series - 4-1.
And the grand master retired shortly after.
And some experts say it was that move — in game 2, move 37 —
that changed the entire course of the battle.
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A move that NO ONE knew existed much less expected.
A move that was the result of true creativity from the artificial
intelligence.
So what does this have to do with ChatGPT and how
it might affect the future of creative work?
It’s simple.
The engineers.
The people who worked on AlphaGo.
It was their understanding of the game, the program and how
they worked together that led to the creation of the most
formidable Go “player” in history.
When I heard this story, I couldn’t help but see the parallels
between what happened in Go and the one shaking out in
creative fields like copywriting today.
Too many people are thinking the rise of AI has to be a “this OR
that” scenario.
Almost all of the discussion is around “Machine vs human.”
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But the biggest breakthroughs ahead of us might be the result of a
totally different equation:
Machine + Human = The New Way
Forward
And much like the story with AlphaGo, it will likely be the
people working to combine human and AI powers that protect
their careers, stay on the cutting edge of knowledge work and
keep themselves fully employed in a new kind of future.
These are folks on the cutting edge of a new career path that I’m
calling …
AI Prompt Engineers
These are individuals that combine a deep understanding of
psychology, writing and data with the rapid research and output
power of a machine … to run laps around people just doing
everything by hand.
They can do tasks that would take an “average” knowledge
worker a week — before lunch on Monday morning.
Imagine…
Deep, complex research done in seconds not days.
Gripping leads for stories or VSLs written in minutes not months .
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Entire sales funnels shipped before others can finish a keystroke.
These are huge advantages that Prompt Engineers have over
ordinary workers right now.
And I believe it’s these individuals who will have the best chance
of being safe from getting replaced by AI in the future.
Because right now, AI copy, Bard, and ChatGPT are just tools.
Powerful ones at that.
But tools nonetheless.
And like any tool, they’re only as good as you know how to use
them.
The problem is we’re seeing a lot of people trying to do the
equivalent of “hammer screws” or “glue down nails.”
A true Prompt Engineer knows better.
They can wield the tools — modify the inputs — to any scenario
to get the exact kind of output they want back… all at a speed
that almost feels too fast (it actually takes your brain some time to
adjust to this new speed of work).
And that’s what this ebook is all about.
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In the following pages, I’m going to show you how to stay on the
cutting edge of this new, developing space and incorporate
artificial intelligence tools (like Bard and ChatGPT) into your
workflow.
I’m going to outline immediate practical tips you can use to break
free from the old confines of creativity and “human-only” output
and leverage the new power of AI Prompt Engineering to get
more work done.
You’ll see tons of examples of real prompts I’ve created for real
use cases to write faster and smarter than ever before.
Because trust me on this.
Big changes are coming to every career that ChatGPT touches.
And you do not want to be left behind.
So, if you’re ready to embark on a journey down this exciting new
field, then grab a cup of coffee, get comfortable, and let’s get
started…
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But first, “What is AI Prompt Engineering?”
If we look at the definitions of each word, it’s a little unclear…
AI (artificial intelligence)
noun
Definition: the capacity of computers or other machines to
exhibit or simulate intelligent behavior.
Source: Oxford Languages
Prompt
noun / verb
Definition: the act of OR to assist with the encouragement of a
communicator to communicate.
Source: Oxford Languages
Engineer
noun
Definition: a professional who invents, designs, analyzes, builds
and tests machines and systems to meet objectives while
considering the limitations set forth by practicality, regulation,
safety and costs.
Source: Oxford Languages
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But in short AI Prompt Engineering is all about:
How to communicate with artificial intelligence
tools to get them to do what you want.
It’s both an art and a science.
Because anyone can memorize a few phrases and ask a machine
to process it.
But there’s several additional layers of scrutiny that the AI
Prompt Engineer uses in their workflow that makes them
different.
First, they approach prompting with an engineering mindset.
Which means, first and foremost, they’re problem-solvers.
And they’re always thinking about how to leverage tools and
systems to accomplish their goals faster.
While also taking any important limitations of the tool into account.
For example, with the current 3.5 version of ChatGPT, some data
beyond 2021 is not available.
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So you wouldn’t ask it to “generate a list of the most traveled
destinations in 2022.” It simply cannot do that.
Now this is a basic example but it proves an important point
about responsibility.
The AI cannot bear 100% of the weight of the task at hand — it
only shares in collaborating.
The initial task must originate from the Engineer.
And it’s the engineer’s job to design and create the proper tasks
and questions for any given piece of work.
This is where having a “design” and “engineering” state of mind
is very important.
Because as you’ll see, not all tasks have a linear route to solving
them.
Sometimes, you may have to move in pieces and chunks to get to
the end result you’re looking for.
This is okay — good even! — because Prompt Engineers think
through these obstacles and design systems that account for them.
So they can still move faster and more efficiently to the end goal
of the task.
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Second, they’re skilled in evaluating the AI’s quality of output
and push for improvement (when needed).
This is critical to the Machine + Human paradigm.
And it also means the Engineer must have an underlying
understanding of the tasks the AI is assigned to do.
So they can properly evaluate if the work is objectively “good” or
“bad”… if it stands to accomplish the goals … and if it is rooted in
truth.
Each one of those factors is very important.
Because right now, we’re in the early days of this tech.
Which means, sometimes, the output of the AI needs additional
work. Or in some cases, it generates information that is patently
false.
It’s the Prompt Engineers job to act as the “last line of defense” for
these tasks.
In other words, they’re not absolved of responsibility simply by
using a machine.
It’s similar to how a head chef at a nice restaurant checks every
plate before it goes to a table. Yes, the staff knows the ingredients.
And yes, they may even be assembled mostly correctly.
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But if the final plating is off, the chef must be there to spot check
and send it back.
Remember, if we sacrifice quality in the name of speed, we’ve
taken a step backward, not a leap forward.
Third, they’re masters of prompting.
Where others just give the program simple tasks with little
direction and say, “Good luck!” AI Prompt Engineers realize the
machine by itself is only a program.
It needs coaching, training, nurturing, and proper inputs and
follow up to truly operate at the highest levels.
And it's their job to come up with creative ways to get there.
These 3 factors come together to create a new kind of knowledge
worker — one that combines the ingenuity, creativity, and
practicality of a human with the processing power of a computer
to get new, novel work done at unbelievable speeds.
And it all starts with the sole way we have to communicate with
AI: The Prompt.
The Art and Science of Prompt Writing
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Years ago, when I first got started as a copywriter, I worked with
a company that relied a ton on design work for every marketing
asset we shipped.
Ads needed images. Landing pages layouts.
Video sales letters needed b-roll, music direction, illustrations and
more.
And I remember one time we hired a creative agency to help us
with a big video project.
They were going to help us create a viral ad — similar to the one’s
made famous by the Harmon Brothers for Purple (the mattress
company), Chatbooks, Poo-Pourri, and more.
It was an expensive project, costing nearly $50,000 to produce.
But the agency promised an extraordinary ROI and quality work.
So our team took a leap of faith..
And well… You probably know where this is going.
It completely blew up in our face.
The video came back completely off-brand… missing the mark on
the target market … and not highlighting the actual use cases for
the product — at all.
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In other words, it was a gigantic miss.
(To their credit, the agency did try to redo the video. But it was a
“save face” piece of work that got turned in using scraps of b-roll
and voice overs that all of us knew would never resonate with the
audience.)
The question is:
How does something like that happen?
How do you pay someone $50,000 to make a simple video that’s
totally off-brand?
It ultimately boiled down to one thing:
We never gave them a proper brief for the project.
We just expected them to get it (which for $50k, you probably
should).
But nonetheless, it taught me a valuable lesson — never begin a
piece of creative work without a proper brief. A vision. A clear
idea of what it will take to get to the goal.
You must have alignment and scope before a single muscle fiber
moves.
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And the same is true for work you do with AI and ChatGPT.
You need to know the constraints and most important variables
required to make the project a success before you give it a task.
Otherwise, you’re likely to end up with subpar work that really
misses the mark.
And this is the goal of a well-crafted prompt — to arm the AI with
the necessary information to create an end product in alignment with
your vision and one most likely to achieve the end goal.
Let’s look at an example…
Imagine you want to create a few variations of Facebook ad copy
for a natural dog shampoo called CleanDog.
An example of a bad “prompt” would be:
Write 2 versions of a Facebook ad promoting a natural dog shampoo
called CleanDog.
In this example, the AI (ChatGPT in this case) is missing some
very important information.
Who is the ad targeting? Are there any important features about
the product it should know about? What is the ideal length of the
ad? Is there an offer that needs to be mentioned?
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It’s all unclear.
So these are the kinds of results you’ll get back with that kind of
prompt:
Version 1:
Keep Fido clean and healthy with Clean Dog natural dog
shampoo! Our 100% natural ingredients keep your pup's fur
shining and smelling great. Try Clean Dog today!
Version 2:
Bath time just got easier with Clean Dog natural dog shampoo!
Our natural formula provides a gentle, yet effective clean that
leaves your pup's fur shiny and smelling wonderful. Get your
bottle of Clean Dog today!
To be clear:
This isn’t “bad” copy. It is well-written.
But it’s also very generic.
And if you’ve seen the kind of ads that really stop the scroll on
Facebook and Instagram, you know this probably won’t cut it.
Why?
Because the prompt wasn’t engineered correctly from the start.
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Compare that to the results of a prompt that has carefully
considered these important variables from the beginning…
Audience. Offer. Product benefits.
This is the result…
🐕
Version 1:
Does your pup suffer from itchy, flaky skin? Fed up with
traditional shampoos that don’t do the trick?
We want to send you a free sample of CleanDog to prove there’s
a better way.
Our all-natural, cruelty-free formula is packed with powerful
ingredients like:
● Aloe Vera to reduce redness and itching
● Oatmeal to soothe and moisturize your pup’s skin
And it goes even deeper with Wheat Germ Oil, Vitamin E, B
vitamins, and Omega-3 and -6 fatty acids to nourish and protect
your pup’s skin from further inflammation and discomfort –
without any of the harsh chemicals of store brands.
🐶 Debbie, a CleanDog devotee, says, "This saved my dog's life!
Nothing else I tried would stop my pup from scratching and
flaking. But CleanDog got to the root of the problem and cleared
everything up!"
🐾 It doesn’t get any better than this – for a limited time ONLY,
we’re offering FREE samples of CleanDog to convince you it
works!
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Just head over to our website and order your sample today.
Take the first step and give your pup the gift of lasting relief.
👉 So don’t wait another minute – love your pup and order
your FREE sample of CleanDog today! ⏰ Offer ends at the end
of the month.
🐶
Version 2:
Stop your pup's itching & flaking! CleanDog's all-natural,
cruelty-free formula contains power ingredients like Aloe Vera
& Oatmeal to soothe & moisturize, plus Wheat Germ Oil, B
Vitamins, and Omega-3 & -6 for fast relief.
🗣 Fan, Debbie says: "This saved my dog's life!"
🐾 Get your FREE sample today! 🛒 Offer ends at the end of the
month. 🐕
It’s night and day.
Instantly you know what problem the product solves, what offer
we want to highlight and what benefits others have gotten from
trying it.
Now some might say these ads are a little “basic” … or maybe
you’d like to test a few more variations.
But remember: we can also ask ChatGPT to generate dozens more
angles with the click of a button once we have this baseline.
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For example: I was able to get 10 additional variations, totalling
over 3,000 words in just 2 minutes, with one single follow up to
this output.
What human alone could do that?
And this is only one small example of the difference in the quality
of the output for a short Facebook ad. Imagine this compounded
across every piece of creative work in your business.
And then further imagine having even more resources to dedicate
to:
● the authentic parts of your brand
● improving your product
● servicing your customers
● focusing on more important sales assets that really move the
needle in your business
So much bandwidth gets freed up with proper prompting.
And that’s why I say it’s not human vs machine. But human +
machine that creates the ultimate advantages of speed, resonance,
conversion and costs.
And this is what we’re going to be exploring in the remainder of
the book.
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You’ll see tons of examples of well-crafted prompts that can
generate the kind of responses that drive real business results —
far beyond the basic output of most AI at the moment.
Moreover, you’ll see exact scenarios and real use cases that you
can use immediately for product launches, post-purchase emails,
research and more.
And as we go through it all, I also want to encourage you to look
for themes and “questions behind the questions.”
This will allow you to step into the true role of a Prompt Engineer
and come up with your own original prompts for any use case
you can imagine.
Because we’re truly just scratching the surface of what this tool
can do… And it will be Prompt Engineers that unlock the most
powerful use cases first…
Real ChatGPT Prompt Engineering
Examples
I have a confession:
I must have spent at least two full weeks of 12 hour days staring
at, chatting with, and engineering the best ways to get AI
(ChatGPT mostly) to perform key business tasks.
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To the point where I now consider ChatGPT a close friend
😂
But seriously, I have built a pretty robust collection of powerful
use cases for ChatGPT right now.
And in this section of the book, I want to share those with you in
detail.
You’ll see how to use carefully crafted prompts to create emails,
advertisements, headlines, target market research, video scripts
and more.
Now given my background, I have a huge slant toward using
ChatGPT in the realm of copywriting. So brace for lots of
examples around that.
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But I also want to remind you that the act of writing is just one of
the many ways that AI tools can help you at the moment. It can
also code, solve problems, create riddles, do research, put you
deep inside the mind of avatars and more.
And my goal with this section is to leave your brain buzzing with
ideas for all the ways you can save time, get more done and
achieve even better results with the help of AI.
So let’s get started shall we?
Straight-forward sales and marketing writing to-dos
With a carefully crafted prompt, sometimes ChatGPT can knock
out entire tasks for you — with very minimal edits. In this section,
we’ll look at some of those common use cases around writing
launch emails, post-purchase emails, ads, videos and more.
With each example, we’ll compare the results of bad prompts
with well-engineered ones to show you how important it is to put
your “Prompt Engineering” skills to work for better output…
Example 1 - Write a launch email for a new product
Bad prompt:
Write a sales email promoting a new keto peanut butter called
KetoNut.
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The output:
Subject: Introducing the Ultimate Keto Snack: KetoNut Peanut
Butter
Dear [Recipient],
We are excited to announce the launch of our newest product,
KetoNut Peanut Butter, the perfect snack for those on a
ketogenic diet. Our peanut butter is made with only the finest
ingredients and is a great source of healthy fats, protein, and
fiber.
What sets KetoNut apart from other peanut butters on the
market is our unique formula. We use a blend of roasted
peanuts, coconut oil, and a touch of sweetener to create a
delicious taste that is not only satisfying but also fits perfectly
into a ketogenic diet. With only 2g of net carbs per serving, you
can feel confident that KetoNut will keep you on track with
your health and wellness goals.
Whether you're looking for a quick and easy snack or a delicious
ingredient to add to your recipes, KetoNut has you covered. Our
peanut butter is perfect for spreading on keto-friendly bread,
mixing into smoothies, or simply eating straight out of the jar.
We're confident that you'll love KetoNut Peanut Butter and
we're excited to offer you a special discount of [insert discount
here] for being one of our valued customers. Simply use the
code [insert code here] at checkout to take advantage of this
exclusive offer.
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Thank you for considering KetoNut Peanut Butter, we can't wait
for you to try it!
Best regards,
[Your Name]
Notice how the output is completely generic… and borderline
stale.
Moreover, there’s nothing specific that makes this unique to the
brand. Why would I choose this over ordinary peanut butter if I’m a
keto dieter?
It’s never answered even once in the output.
We also see words like:
● “finest ingredients” … without saying what those ingredients
are and what makes them so fine
● “great source of healthy fats” … without mentioning how much
and what kind
● “unique formula” … while only telling about a few of the
ingredients (and not why the ingredients were chosen)
And probably the biggest mistake of all: it’s not clear who this
message would really be designed to elicit a response from.
Keto dieters in general? Maybe.
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But male and female keto dieters respond very differently to sales
messaging.
So the overall output is very underwhelming.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write a launch email for a new keto peanut butter that contains
macadamia nuts called KetoNut. Make the copy over the top
fun and designed to resonate with an audience of 30+ year old
women on the keto diet. Focus A LOT on how delicious it is.
And also be sure to spend time explaining why you can't
consume traditional peanut butter on a keto diet. Talk about
the other ingredients like coconut oil and a natural sweetener
and the benefits of eating clean keto like this. Include a review
from someone who said “I would eat a whole jar if I could... and
I can because of how healthy it is.” Give a special $10 off code
for any orders of 3 tubs or more. And be sure to make several
inside jokes for people who love peanut butter who can now
enjoy it. Please also keep in mind that the audience has never heard of
this new product before so you need to create hype and enthusiasm for
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trying it. Use persuasiveness to make it almost impossible to say no to
the offer.
The output:
Subject: The Peanut Butter of Your Keto Dreams is Finally Here!
Ladies, get ready to say goodbye to bland, boring snacks …and
hello to the most delectable, drool-worthy keto snack of your
dreams!
🥜🔥
We’re thrilled to introduce you to KetoNut Peanut Butter – the
perfect combination of roasted peanuts, macadamia nuts,
coconut oil, and a natural sweetener that will leave you wanting
more and more!
🤤
You may be thinking, "Wait a minute, can I really have peanut
butter on a keto diet?"
The answer is yes, with KetoNut Peanut Butter! Traditional
peanut butter is loaded with added sugars and unhealthy oils
that will knock you straight out of ketosis.
Which can take days to get back into.
But not KetoNut.
Our keto-friendly blend only has 2g of net carbs per serving and
is packed with healthy fats, protein, and fiber that will leave you
moneyvipprogram.com
feeling satisfied and guilt-free.
And let’s not forget about the macadamia nuts! These nuts are
known for their high levels of healthy monounsaturated fats,
which are beneficial for heart health and help to lower bad
cholesterol levels.
With KetoNut, you can enjoy the delicious taste of peanut butter
while keeping your ketogenic diet on track.
But don't just take our word for it, here’s a testimonial from one
of our taste testers: “I would eat a whole jar if I could... and I can
because of how healthy it is.”
🤤
That’s right, KetoNut Peanut Butter is not only delicious, but it's
also good for you!
And, as if that’s not enough, we’re offering a special discount of
$10 off any orders of 3 tubs or more. Simply use the code
KETONUT10 at checkout to take advantage of this exclusive
offer.
Ladies, it’s time to say goodbye to bland, boring snacks and
hello to the most delicious, guilt-free snack of your dreams. With
KetoNut Peanut Butter, you’ll never have to sacrifice taste for
health again!
Yours in Peanut Butter Obsession,
[Your Name]
This copy practically SINGS in comparison.
moneyvipprogram.com
From the very first line, we can see who this was written for. We
build a case for why traditional peanut butters won’t do the trick
and why this one — with macadamia nuts — is the best and only
solution.
That’s what great copy should do.
Also, notice the review is interwoven into the copy seamlessly
and you can almost feel your energy lifting up as the offer is
presented to try it.
And the best part is: It didn’t take any longer to create this output.
Just a properly designed prompt from the get go.
🚧 Important note 🚧 It’s up to the Prompt Engineer at this
point to decide if the copy would meet the goals of the task. If
the copy is pretty close but still needs some work, the Engineer
could leverage a few follow-up prompting tricks to get the copy
closer to the end goal (more on that in a later section). But if it
just needs a few wording tweaks here and there, you can move
this over to a text editor for a final polish up!
Now here’s a template you can save and swipe from for writing
new product launch emails faster than you can say Doritos Locos
Tacos.
moneyvipprogram.com
Your swipeable prompt to model:
Write a launch email for a new [product] that is [include
anything special about the product] called [product
name]. Make the copy [tone] and designed to resonate
with [audience details]. Focus A LOT on [important
things to highlight]. And also be sure to spend time on
why [other solutions don’t work]. Talk about [other
secondary important factors to emphasize]. Include a
review from someone who said [review]. [Note any
deals and terms for the offer]. Please also keep in mind that
the audience has never heard of this new product before so you
need to create hype and enthusiasm for trying it. Use
persuasiveness to make it almost impossible to say no to the
offer.
Example 2 - Tease a new product drop coming soon
Bad prompt:
Write an email teasing the release of a new skin cream coming
out tomorrow
moneyvipprogram.com
The output:
Subject: Get ready for the secret to radiant skin!
Dear valued customer,
We hope this email finds you well. We are thrilled to announce
that the wait is finally over! The new skin cream you've been
eagerly anticipating is finally launching tomorrow!
This innovative skin cream contains a unique blend of natural
ingredients that work together to leave your skin feeling soft,
smooth, and glowing. Whether you're dealing with dryness, fine
lines, or dullness, this cream is the perfect solution for a radiant
complexion.
We can't wait for you to try it for yourself and see the results.
Trust us, your skin will thank you. Make sure to mark your
calendars for tomorrow and be one of the first to get your hands
on this must-have product!
Stay tuned for more details and exclusive offers.
Warm regards,
[Your Name]
This is some of the most boilerplate copy I’ve ever read.
There’s virtually nothing specific mentioned — not even the time
of the product release.
moneyvipprogram.com
And with that opening sentence — “Dear valued customer, We hope
this email finds you well” — you’re not exactly getting people
hyped to buy when it comes out tomorrow.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write a sale email teasing the release of a new under eye skin
cream. Be sure to mention that it's cruelty free. Do not state
specifically what the product is. Just that it's going to be released
tomorrow at noon PST and that it's not going to cost a fortune
like many natural skin creams do. Use LOTS of curiosity in the
language and make the copy friendly, approachable, direct and
really fun. Also include at least one joke about needing to
show up on time. Avoid any generic phrases like "fountain of
youth." Make sure that it reads like an email people would be
really excited to receive. Make the email come from a customer
support representative named Jess, who is super relatable and
excited as well.
moneyvipprogram.com
The output:
Subject: Say goodbye to tired eyes
💤
Hey gorgeous!
This is Jess, your friendly customer support representative, and I
just wanted to share some exciting news with you.
Have you ever woken up feeling like you've got two black holes
under your eyes? Yeah, me too. That's why I'm beyond thrilled
to let you know that a new under eye cream is about to hit the
market tomorrow at noon PST!
This cream is not only cruelty-free, but it's also budget-friendly.
After years of research and development, it's finally here and
ready to brighten up your under eyes!
So, grab your coffee, set your reminders, and get ready to say
goodbye to tired eyes and hello to refreshed, bright-eyed
mornings!
And because I love a good joke, here's one to get you even more
excited: "Why did the under eye cream cross the road? To get to
the dark circles on the other side!"
I can't wait to hear all about your results with this amazing
product!
Take care,
Jess
moneyvipprogram.com
To say this is “better” would be the understatement of the
century.
This copy has life. It teases out actual benefits. It comes from a
real person.
And I’m going to keep saying this but…
It’s all because we started with a properly designed prompt from
the get go.
🚧 Important note again 🚧 It’s up to the Prompt Engineer at
this point to decide if the copy would meet the goals of the task.
If the copy is pretty close but still needs some work, the Engineer
could leverage a few follow-up prompting tricks to get the copy
closer to the end goal (more on that in a later section). But if it
just needs a few wording tweaks here and there, you can move
this over to a text editor for a final polish up!
Now here’s a template you can save and swipe from for writing
teasers for new product drops that get your fans more excited
than Swifties when Midnight came out.
Your swipeable prompt to model:
moneyvipprogram.com
Write a sale email teasing the release of a [product
name/category]. Be sure to mention [important things to
highlight about the product]. Do not state specifically
what the product is. Just that it's going to be released at
[time] and has [major differentiating factor from other
products in the same category]. Use LOTS of curiosity in
the language and make the copy [tone]. Also include at
least one [other stylistic notes]. Avoid any [things not to
say]. Make sure that it reads like an email people would
be really excited to receive. Make the email come from
[sender name and role]
Example 3 - Follow up with abandoned carts
Bad prompt:
Write a cart abandonment email for a product called
Multi-Collagen X
The output:
Subject: Don't let your Multi-Collagen X purchase slip away!
moneyvipprogram.com
Dear [Customer Name],
We noticed that you recently added the Multi-Collagen X to
your cart, but didn't complete your purchase. We understand
that life can get in the way sometimes, but we wanted to remind
you how beneficial this product can be for your health and
wellness.
Multi-Collagen X is a unique blend of 5 different types of
collagen, designed to support healthy skin, hair, nails, bones,
and joints. With regular use, it can help you look and feel your
best.
If you're still considering your purchase, we're here to help
answer any questions you may have. Or, if you simply need a
little extra time to make your decision, that's okay too. Your cart
is still waiting for you and will be available for the next [X] days.
Don't miss out on the opportunity to support your health and
wellness with Multi-Collagen X. We'd love to help you get
started!
Best regards,
[Your Name]
P.S. As a special thank you for considering Multi-Collagen X,
we'd like to offer you a [discount code/exclusive promotion].
Simply use [discount code/promotion] at checkout to claim
your savings. Hurry, this offer is only available for a limited
time!
moneyvipprogram.com
This cart abandon email feels boring, lifeless and sterile.
Moreover, there’s NOTHING about this that would even remotely
mesh with a target audience in mind.
I mean…
It’s so generic it literally could be used in any business in the
world. Just swap a few merge fields around and there you have
it…
Which is not what you want people to say when they read your
marketing emails.
You want them to feel like it had to be written to them.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write a sales email checking in with a potential customer who
was shopping for a collagen protein powder called
Multi-Collagen X. It contains 5 potent types of collagen. But
they abandoned their shopping cart before completing their
purchase. They just left this cart a few hours ago. Include a 20%
off deal in the email. Remind them of the reasons why they
moneyvipprogram.com
should consider buying the product for the benefits of collagen,
specifically for joint health so they can stay active and do
things like golf into their later years. Make the copy friendly,
funny, and full of science quirks. It should resonate with an
audience of men over 55. And be sure to make a joke about
forgetting something as a fun way to end the email.
The output:
Subject:
🏌️ Tee Time just got better with Multi-Collagen X
Hey [Name],
Remember that round of golf you have coming up? Well, I
wanted to make sure you're ready to tee off with confidence.
That's why I wanted to remind you of the joint-health benefits of
our Multi-Collagen X powder that you were shopping for
earlier.
With 5 potent types of collagen, our powder is like having your
own personal caddy for your joints, helping to reduce
inflammation and keep you playing your best game. And to
make it a hole-in-one, I've got a 20% discount waiting for you
with the code COLLAGEN20 at checkout.
So, whether you're looking to take a few strokes off your game
moneyvipprogram.com
or just want to enjoy a leisurely round with friends,
Multi-Collagen X can help you stay active and do the things you
love well into your later years.
😉
And speaking of not forgetting, I hope you won't forget to come
back and complete your purchase.
Cheers,
[Your Name]
NOW we’re cooking with gas.
The target audience, the reasons for taking the product and why
you should complete your purchase is instantly clear.
#PromptEngineeringForTheWin
Now here’s a template you can save and swipe from for writing
cart abandon emails that get your customers coming back faster
than you hit “next episode” when you’re binging on Netflix…
Your swipeable prompt to model:
Write a sales email checking in with a potential customer
who was shopping for [product name/category]. It has
[important things to highlight about the product]. But
moneyvipprogram.com
they abandoned their shopping cart before completing
their purchase. They just left this cart [time since leaving
the cart]. Include a [percentage or dollar amount off]
deal in the email. Remind them of the reasons why they
should consider buying the product for [important
benefits from the product]. Make the copy [tone]. It
should resonate with an audience of [audience details].
And be sure to make a joke about forgetting something
as a fun way to end the email.
moneyvipprogram.com
Example 4 - Write a cross-sell email
Bad prompt:
Write an email encouraging customers of a Purple Mattress to
try a Purple Desk Chair Pillow
The output:
Subject: Upgrade Your Comfort with the Purple Desk Chair
Pillow
Dear valued customer,
We hope this email finds you well. We wanted to reach out to
you today to let you know about our latest product, the Purple
Desk Chair Pillow. If you're someone who spends a significant
amount of time sitting at a desk or working from home, we
think you'll love this pillow.
The Purple Desk Chair Pillow is designed to provide the
ultimate comfort and support for your lower back and tailbone.
It's made with our signature hyper-elastic polymer that adapts
to your body, ensuring you're comfortable no matter how long
you sit. Plus, the pillow's portable design means you can take it
with you anywhere you go, whether it's to the office or on the
road.
As a Purple Mattress customer, you already know how much we
care about your comfort and well-being. The Purple Desk Chair
Pillow is the perfect complement to your Purple Mattress, and
we think you'll love the combination.
moneyvipprogram.com
We're confident you'll love the Purple Desk Chair Pillow, and
that's why we're offering a special deal to our customers. For a
limited time, receive 15% off your purchase of a Purple Desk
Chair Pillow by using the promo code SITCOMFY at checkout.
Don't miss out on this opportunity to upgrade your comfort. Try
the Purple Desk Chair Pillow today and take the first step
towards a more comfortable and productive workday.
Best regards,
The Purple Team
If we can get past the fact that this copy is monstrously robotic —
even for AI.
I have to point out that this is email is also severely lacking on one
very important thing:
Why would I care about this pillow as a customer of the mattress?
Good cross-selling emails connect two purchases together. They
make the customer feel special. They have an ideal audience in
mind.
But none of that info made it into the bad prompt so we got a bad
output.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
moneyvipprogram.com
Engineered Prompt:
Write a cross-sell email encouraging customers of a Purple
Mattress to also try a Purple Desk Chair Pillow. Be sure to list
the reasons why these two products go together well. And the
costs of not taking care of your back, especially if you sit at a
desk all day. Make it relevant to an audience of 30+
professionals that have stressful careers in finance and
accounting. Make the copy's tone HILARIOUS. And also
include a fun fact that a lot people don't know about Purple
Mattresses. Remember, it's very important that you paint the picture
that owning both of these products is key for overall back and spine
health.
The output:
Subject: Let's Make Your Back and Bottom Happy with Purple!
Hello there, amazing Purple Mattress owners!
We hope you're enjoying your mattress, because we've got some
news that's going to make your life even more comfortable and
fun! (Yes, you read that right!)
Introducing the Purple Desk Chair Pillow - the perfect partner
for your Purple Mattress!
moneyvipprogram.com
Now, you might be thinking, "I already have the world's
comfiest mattress, why do I need another pillow?"
Well, let us tell you, this pillow isn't just any old pillow. It's like
the superhero of pillows, here to save your back and bottom
from the perils of sitting all day!
Think about it, you've got a stressful career in finance and
accounting, and you spend long hours sitting at your desk.
That's a recipe for a sore back, aching tailbone, and a bottom
that's feeling like it just got run over by a truck! But with the
Purple Desk Chair Pillow, you'll be sitting pretty, literally!
Its hyper-elastic polymer adjusts to your unique shape,
providing the perfect amount of support for your lower back
and tailbone.
Now, we know what you're thinking - "But, I can't bring a
mattress to the office!"
Well, you're in luck because the Purple Desk Chair Pillow is
portable! You can take it anywhere you go, whether you're in the
office, on a plane, or even at a coffee shop. (It's like having a
personal masseuse for your back and bottom!)
And here's a fun fact you probably don't know about Purple
Mattresses - they're made with the same material that NASA
uses in their spacecraft seats! (Yes, you heard us right!) That's
because it provides superior comfort and support, just like the
Purple Desk Chair Pillow.
So, what are you waiting for?
moneyvipprogram.com
Don't let a sore back and bottom hold you back from your
dreams and goals! Owning both the Purple Mattress and the
Purple Desk Chair Pillow is key to overall back and spine
health.
And with our limited time offer, you can get 15% off your
purchase of the Purple Desk Chair Pillow with promo code
SITCOMFY.
Keep dreaming big and sitting comfortably,
The Purple Team
Boom! I don’t even own a purple mattress and I wanted to buy
this.
Moreover, we now have a clear connection between these two
products. It’s addressed head-on in the copy. And compared to
the boring gobbly goop from before, now there’s so much life in
the writing.
That’s why Prompt Engineering is a superpower. It doesn’t just
take the copy from level 1 to level 3.
It brings the conversation to a whole new playing field.
Now here’s a template you can save and swipe from for writing
cross-sell emails that get your customers shopping again faster
than a squirrel to a nut stash…
moneyvipprogram.com
Your swipeable prompt to model:
Write a cross-sell email encouraging customers of a
[product 1] to also try [product 2]. Be sure to list the
reasons why these two products go together well. And
[highlight the costs of not taking action]. Make it
relevant to [audience information]. Make the copy's tone
[voice and style details]. And also include a fun fact that
a lot people don't know about [product 1 or 2].
Remember, it's very important that you paint the picture
that owning both of these products is key for [the end
transformation the products deliver].
Example 5 - Post-purchase “thank you” email
Bad prompt:
Write an email thanking and confirming customers of their
purchase
moneyvipprogram.com
The output:
Subject: Thank You for Your Purchase!
Dear [Customer Name],
We wanted to reach out and say a big thank you for choosing to
purchase from us. We appreciate your business and are thrilled
to have you as a customer.
We're writing to confirm that your order has been received and
is being processed. You should receive a shipping confirmation
email with a tracking number once your order has been
shipped.
In the meantime, if you have any questions or concerns, please
don't hesitate to reach out to us. Our customer service team is
here to assist you and make sure you have a positive experience
with our company.
Again, thank you for your purchase. We're confident you'll love
your new [product/service], and we look forward to serving
you in the future.
Best regards,
The [Company Name] Team
This is the kind of post purchase email that people skip and never
read.
moneyvipprogram.com
Why?
Because it looks auto-generated.
There’s no soul. No true “thank you” for buying.
It just kind of “is.”
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write an order confirmation email from a brand called Lunar
Liquids that sells liquid mineral supplements to women. They
have over 22,000 customers and the product contains zinc,
vitamin c and other key nutrients for immune health. Make
the tone fun and exciting for the person ordering the product.
Reiterate how thankful the brand is to have them as customers.
Tell them they will also get a separate email with a shipping
confirmation. And also include a PS with a special "customers
only" coupon code they can use for 20% off any time in the
next 30 days.
moneyvipprogram.com
The output:
Subject: Your Lunar Liquids order is confirmed!
🚀
Dear [Customer Name],
We are thrilled to welcome you to the Lunar Liquids family!
Over 22,000 women from all over the world trust our liquid
mineral supplements to support their health and wellness, and
we can't wait for you to experience the difference for yourself.
Your order is now confirmed and will be on its way to you in no
time. Keep an eye out for a separate email with your shipping
confirmation and tracking information.
And it gets even better…
Because as a special thank you for becoming a customer, we’ll be
sharing even more exclusive content and deals with you — stuff
that other readers won’t see.
Again we’re so thankful to have you!
All the best,
The Lunar Liquids Team
🌕
PS: As a special treat for our valued customers, use code
NEWCUSTOMER20 for 20% off your next purchase within the
next 30 days!
🎉
Thank you for choosing Lunar Liquids. We can't wait for you to
experience the difference.
moneyvipprogram.com
MUCH BETTER. Now there’s a voice to the copy. We’re
reiterating benefits and affirming their purchase. And we’re
treating our customers as an exclusive group (not sending them
an auto-generated email as an afterthought).
It didn’t take any longer to create this output. Just a properly
designed prompt from the get go.
Now here’s a template you can save and swipe from for writing
post purchase “thank you” emails that make your new customers
feel more special than a movie star on the red carpet!
Your swipeable prompt to model:
Write an order confirmation email from a brand called
[brand name] that sells [type of product] to [audience].
The product [include important things to highlight
about the product and brand]. Make the tone fun and
exciting for the person ordering the product. Reiterate
how thankful the brand is to have them as customers.
Tell them [other important logistical information]. And
also include [any deal terms for new customers].
💡
Another really cool feature
moneyvipprogram.com
One really neat thing about AI tools like ChatGPT is that you can
also tell them to write copy based on the style of other similar
pieces of text.
It will then do its best to mirror that text.
So for something like a post-purchase email, if you or your brand
has a very distinct style you want to use, you can tell it to rewrite
based on the input.
For example, here’s how you can put a brand new twist on the
very popular “thank you” email from CD Baby…
Engineered Prompt:
Rewrite a completely new and even more fun version of the
"thank you for ordering" confirmation email below. But instead
of CDs make it about a Sony ZV-10 camera. Include at least 3
inside jokes for people that love cameras. And make it come
from the founder and CEO named Rob Allen:
"Thank you for your order with CD baby!
Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed on a satin pillow.
moneyvipprogram.com
A team of 50 employees inspected your CD, polished it to make sure it
was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and hush fell over the
crowd as he put your CD into the finest gold-lined box that money can
buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved "bon voyage!" to your package, on its way to you, in
our private CD baby jet on this day, Friday June 16th.
I hope you had a wonderful time shopping at CD baby. We sure did.
Your picture is on our wall as "customer of the year."
We're all exhausted but can't wait for you to come back to
cdbaby.com!!
Thank you once again,
Derek Sivers, President, CD Baby"
moneyvipprogram.com
The output:
"Snap! Snap! Snap! Your Sony ZV-10 camera order has arrived at
Camera Central headquarters and we couldn't be more excited!
Our team of shutterbugs have been eagerly awaiting its arrival
and it was love at first “click.”
We treated your camera with the utmost care, giving it a spa day
complete with lens cleaning and a firmware upgrade.
Our chief photographer even took it on a test drive, capturing
stunning shots that would make Ansel Adams proud.
Your camera is now packed up and ready for its journey to you.
And, in true camera enthusiast style, we've sent it via our secret
Camera Central time-traveling drone. It'll arrive in no time,
ready for you to start capturing all of life's greatest moments.
Thanks for choosing Camera Central, we're honored to have you
as part of our lens loving community. Keep clicking!
Best regards,
Rob Allen,
Founder and CEO, Camera Central.
moneyvipprogram.com
Your swipeable prompt to model:
Rewrite a completely new and even more fun version of
the "thank you for ordering" confirmation email below.
But instead of [example’s product] make it about
[product you want to highlight]. Include at least 3 inside
jokes for people that love [product you want to
highlight]. And make it come from [sender info]:
{paste email you want to model here}
Example 7 - Welcome new subscribers to a list
Bad prompt:
Write an email welcoming new subscribers to an email list called
Caffeine Addiction
The output:
Subject: Welcome to Caffeine Addiction!
Dear [Name],
moneyvipprogram.com
I hope this email finds you well! I'm writing to extend a warm
welcome to you as a new subscriber of our email list, Caffeine
Addiction.
As a coffee lover and aficionado, you've taken the first step
towards satisfying your caffeine cravings and connecting with
like-minded individuals. Our email list is dedicated to all things
coffee, from the latest brewing techniques to the newest coffee
shops and everything in between.
You can expect to receive regular updates on the latest coffee
news, reviews, recipes, and more. We also love to hear from our
subscribers, so feel free to reply to any of our emails with your
thoughts, questions, and suggestions.
In the meantime, be sure to follow us on [Social Media
Platforms] for daily coffee inspiration. We can't wait to connect
with you and share our love for all things caffeine.
Thank you for joining our community, and welcome to Caffeine
Addiction!
Best regards,
[Your Name]
There’s arguably no email more important than the one that
welcomes new subscribers to your list.
It’s the first impression you make.
moneyvipprogram.com
And you’ll often see open rates in excess of 60%… even 80%+.
So it matters. A lot.
But sending copy like the above is a sure-fire way to leave them
unimpressed… and maybe even likely to unsubscribe.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write an email welcoming someone to a list called Caffeine
Addiction, a newsletter for coffee lovers. Make the writing
style cheeky and fun but authoritative. Tell readers they should
expect 1 email per week on Saturdays called, "Saturday Roast"
and tons of other perks for subscribing. Also include a short
snippet about the founder based on this bio: I'm Steve Coffee, a
barista gone rogue. Now sharing insights about making and
tasting great coffee all around the world.
The output:
Subject:
👋 Welcome to your new Caffeine Addiction!
Greetings coffee lovers,
moneyvipprogram.com
This is Steve Coffee, a barista gone rogue, and the mastermind
behind the Caffeine Addiction Newsletter.
And I'm thrilled to welcome you to the ultimate source of coffee
inspiration, education, and entertainment.
I've been brewing, roasting, and drinking coffee for as long as I
can remember. I've traveled the world, tasted countless cups of
coffee, and now I'm sharing everything I know about an
amazing cup of joe with you so we can up our coffee game
together.
As a subscriber, you can expect to receive my weekly musings
on all things coffee, delivered straight to your inbox every
Saturday. The email is called "Saturday Roast" and I promise it
will be the highlight of your weekend.
But that's not all! You'll also receive exclusive access to:
● coffee tips and tricks
● first dibs on the latest coffee gear
● and the inside scoop on the best coffee shops around the
world
Plus, as a subscriber, you'll be able to join in on the conversation
and share your own thoughts and opinions with the community.
So, grab a mug, sit back, and enjoy the ride. It's going to be a
wild and delicious adventure, and I'm honored to have you
along for the journey.
Cheers,
Steve Coffee
moneyvipprogram.com
Founder of Caffeine Addiction Newsletter
Now — who wants a cup of coffee?
WAY more personality. Way more energy. Way more likely to get
readers excited about things to come.
Now here’s a template you can save and swipe from for writing
welcome emails that make your new readers more excited than a
pirate with a map to buried treasure!
Your swipeable prompt to model:
Write an email welcoming someone to a list called [name
of brand or newsletter], a newsletter for [audience].
Make the writing style [tone]. Tell readers they should
expect [email cadence] and tons of other perks for
subscribing such as [any other perks to highlight for
subscribing]. Also include a short snippet about the
founder/company based on this bio: [bio info].
moneyvipprogram.com
Example 8 - “Last chance” before the deadline expires
email
Bad prompt:
Write a last chance email, reminding customers that today is the
last day to shop the sale on candles
The output:
Subject: Last Chance to Shop the Candle Sale!
Dear valued customer,
This is a friendly reminder that today is the last day to take
advantage of our incredible candle sale! Don't miss out on the
opportunity to stock up on your favorite scents and save big.
Whether you're shopping for yourself or for someone special,
our candles make the perfect gift. With a wide range of
fragrances to choose from, you're sure to find something you
love. And with prices this low, you can indulge in as many as
you'd like!
But remember, this sale ends tonight at midnight, so be sure to
place your order soon to ensure you don't miss out.
Thank you for your business and happy shopping!
Best regards,
[Your Name]
moneyvipprogram.com
Meh. ← that’s basically how both you and I probably after
reading this.
There’s not much to say other than this copy falls super flat.
And unless you’re pairing it with some EPIC designs, you’re
probably not going to watch too many sales roll in before that
deadline.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write a "last chance to buy this" email, reminding customers that
today is the last chance to shop the valentines day sale and get
30% off candles from a brand called Lost Sage. Remind people
that these are small batch soy candles inspired by & crafted for
those who wander. Focus A LOT on how amazing these
candles smell. Make several inside jokes for people who love
candles. And be sure to mention why most store bought
candles can have unsafe ingredients. And be sure to tell them
they only have 12 hours left to order.
moneyvipprogram.com
The output:
Subject: Last Chance to Get Your Lost Sage Candles - Today
Only!
Hello candle lovers,
Do you ever feel like you're drowning in a sea of generic,
synthetic fragrances?
Well, we've got the life raft you've been searching for.
Because today is the LAST CHANCE to shop our Valentines
Day Sale and get 30% off Lost Sage candles.
For those of you who don't know, Lost Sage candles are small
batch soy candles that are inspired by the wanderlust spirit in us
all. Each fragrance is carefully crafted to transport you to a
different time and place, and they smell absolutely divine. Trust
us, once you light one of these babies, you'll be hooked!
We know you love candles as much as we do, so we want to
make sure you're getting the best of the best.
Store bought candles can contain unsafe ingredients like paraffin
wax and synthetic fragrances.
But not Lost Sage candles! They're made with all-natural soy
wax and essential oils, so you can indulge in the amazing scents
without any guilt.
Don't wait - you only have 12 hours left to place your order!
And remember, when you're feeling lost, light a Lost Sage
moneyvipprogram.com
candle and let the fragrance lead the way.
Warm regards,
[Your Name]
I don’t *love* the subject line.
But finally, words with life! This is the kind of copy that would
actually get people excited to shop with the brand. It reaffirms the
target market, expresses a unique value proposition and makes it
clear why you should place your order today.
Now, excuse me while I go light a candle...
And here’s a template you can save and swipe from for writing
“last chance” emails that get your customers shopping faster than
a collector to an antique market…
Swipeable prompt to model:
Write a "last chance to buy this" email, reminding
customers that today is the last chance to [shop, enroll or
take part in a type of sale] and get [offer terms] from a
brand called [name of company]. Remind people
[important details to highlight about the offer]. Focus A
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LOT on [most important feature or benefit to
emphasize]. [Other conditions you would like to apply
to tone and style]. And be sure to mention why [reason
alternative solutions are not a good choice]. And be
sure to tell them they only have [time remaining to
order].
Example 9 - Write a short landing page (or ad)
Bad prompt:
write a short sales page selling a wood working class
The output:
Welcome to the world of woodworking!
Do you have a passion for creating with your hands? Do you
want to turn your woodworking hobby into a fulfilling and
lucrative career? If so, our woodworking class is perfect for you!
With our expert instruction and state-of-the-art facilities, you'll
learn everything you need to know about woodworking, from
the basics of saws and sanders to more advanced techniques like
joinery and finish work.
In this comprehensive course, you'll work with a variety of
materials and techniques to create beautiful and functional
moneyvipprogram.com
pieces that you'll be proud to show off. You'll also have access to
our team of experienced instructors, who will provide you with
hands-on guidance and support every step of the way.
With a focus on safety, quality, and creativity, our woodworking
class is the perfect place to unleash your imagination and build
the skills you need to succeed in the world of woodworking.
Whether you're a beginner looking to learn the basics or a
seasoned pro looking to expand your knowledge and expertise,
our class has something for everyone.
So what are you waiting for? Enroll in our woodworking class
today and start turning your passion into a career!
Almost every variable that would make someone *actually*
attend a class like this is missing.
Who’s it for? How much does it cost? Is it online or in person?
And because of that, 99.999999999% of people would just scroll
right past this copy.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
write a short sales page following the problem agitate solution
framework, selling a wood working class on Saturdays to men
in Boise Idaho. Make the tone casual, authoritative, direct and
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likely to resonate with an audience of men between the ages
of 24 and 40. Spend time discussing how this is a great way for
men to connect with each other, make friends, develop a
timeless skill -- that will impress anyone. Also mention that
there's free beer at every session (and make a joke about it).
Don't forget to mention that they can try their first class free if
they reserve a space before next Saturday.
The output:
Attention Boise Men!
How about FREE beer while you pick up a handy new skill (and
maybe a few new friends, too)?
If that got your interests piqued, keep on reading…
Because if you’re tired of sitting on the couch on Saturdays,
watching another game (by yourself), and feeling unfulfilled…
Look no further, because we've got just what you need!
Introducing our Saturday Woodworking Class for Men in Boise
- the perfect solution for those looking to step out of their
comfort zone, learn something new, and make some awesome
new friends along the way.
moneyvipprogram.com
We know that life can get pretty monotonous, so we've designed
this class to be a space where men can connect, challenge
themselves, and come away with a sense of pride and a new
hobby that they'll be able to enjoy for a lifetime.
Here's what you can expect:
● Casual and informative instruction from experienced
woodworkers
● A hands-on learning experience where you'll create
something amazing that you'll be proud to show off to
your friends and family
● A space to connect with other men who are looking to
learn and grow, just like you
● And of course, free beer at every session (because let's be
real, what's better than learning something new and having
a cold one at the same time?)
Think about it, how impressive would it be to bring a piece of
furniture that you built with your own two hands to your next
barbeque or man-cave gathering?
The skills you'll learn in our class will not only impress your
friends and family, but they'll give you a sense of
accomplishment that you won't be able to find anywhere else.
And here's the best part: if you sign up before next Saturday,
you'll be able to try your first class completely free! That's right,
no strings attached, just a chance for you to see what this class is
all about and experience the sense of pride and camaraderie that
comes with it.
So, what are you waiting for?
moneyvipprogram.com
Don't let another Saturday go by feeling unfulfilled.
Join us and start your journey to becoming a woodworking
master today!
So … who’s going woodworking with me on Saturday?
😂
Now here’s a template you can save and swipe from for writing a
quick and dirty sales page faster than a journalist on deadline!
Your swipeable prompt to model:
Write a short sales page following the [selling
framework], selling [offer] to [audience]. Make the tone
[style details] and likely to resonate with [granular
audience info]. Spend time discussing [key things to
highlight in the product/offer]. Also mention that
[details that make your offer unique]. Don't forget to
mention that [any other terms and conditions for the
offer].
moneyvipprogram.com
Example 10 - Write a Facebook ad
Bad prompt:
Write 2 versions of a Facebook ad promoting a natural dog
shampoo called CleanDog
The output:
Version 1:
Keep Fido clean and healthy with CleanDog natural dog
shampoo! Our 100% natural ingredients keep your pup's fur
shining and smelling great. Try Clean Dog today!
Version 2:
Bath time just got easier with CleanDog natural dog shampoo!
Our natural formula provides a gentle, yet effective clean that
leaves your pup's fur shiny and smelling wonderful. Get your
bottle of Clean Dog today!
We already discussed this one and hinted at some of the reasons
why it’s unlikely to “stop the scroll” on FB.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write 2 versions of a Facebook ad promoting a natural dog
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shampoo called CleanDog. Be sure to highlight the key
ingredients in the formula: Aloe Vera to reduce redness and
itching. Oatmeal to soothe and moisturize. Wheat Germ Oil,
Vitamin E, B Vitamins, and Omega-3 and -6 Fatty Acids to
nourish the dog’s skin and provide fast relief. Also list the
benefits of these ingredients. Make 1 ad very long (over 600
words) and the other ad short (under 200 words). Both should
promote a "FREE SAMPLE" available until the end of the
month. And please be sure that the ads will be relevant to busy
working moms who love their little "fur babies." Use
persuasive, compelling copy, and a fun tone of voice. Be sure
to break up the lines of text so that there's only 1-2 sentences per
line for readability. And throw in a few fun emojis! also hit on
the core pain point of dogs scratching too much and having
flaky skin. Also include a testimonial from a customer named
Debbie who said, "This saved my dog's life!"
The output:
🐕
Version 1:
Does your pup suffer from itchy, flaky skin? Fed up with
traditional shampoos that don’t do the trick?
moneyvipprogram.com
We want to send you a free sample of CleanDog to prove there’s
a better way.
Our all-natural, cruelty-free formula is packed with power
ingredients like:
● Aloe Vera to reduce redness and itching
● Oatmeal to soothe and moisturize your pup’s skin
And it goes even deeper with Wheat Germ Oil, Vitamin E, B
vitamins, and Omega-3 and -6 fatty acids to nourish and protect
your pup’s skin from further inflammation and discomfort –
without any of the harsh chemicals of store brands.
🐶 Debbie, a CleanDog devotee, says, "This saved my dog's life!
Nothing else I tried would stop my pup from scratching and
flaking. But CleanDog got to the root of the problem and cleared
everything up!"
🐾 It doesn’t get any better than this – for a limited time ONLY,
we’re offering FREE samples of CleanDog to convince you it
works!
Just head over to our website and order your sample today.
Take the first step and give your pup the gift of lasting relief.
👉 So don’t wait another minute – love your pup and order
your FREE sample of CleanDog today! ⏰ Offer ends at the end
of the month.
🐶
Version 2:
Stop your pup's itching & flaking! CleanDog's all-natural,
cruelty-free formula contains power ingredients like Aloe Vera
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& Oatmeal to soothe & moisturize, plus Wheat Germ Oil, B
Vitamins, and Omega-3 & -6 for fast relief.
🗣 Fan, Debbie says: "This saved my dog's life!"
🐾 Get your FREE sample today! 🛒 Offer ends at the end of the
month. 🐕
Night and day difference.
Now here’s a template you can save and swipe from for writing
ads better than King Zuckerb himself!
Swipeable prompt to model:
Write [x] versions of a Facebook ad promoting [product].
Be sure to highlight [important info].
Please be sure that the ads will be relevant to [target
audience]. Make sure to hit on the core pain point of
[pain points]. Also include a testimonial that said
[testimonial]
Make [x] ads [constraint] and the other ads [constraint].
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All should promote [offer]. Use [style of copy you want
for your brand]
Example 11 - Write compelling subject lines
Bad prompt:
Write 5 different subject lines to promote a free training on
“What a $4,000 per month ecommerce client contract looks like”
The output:
1. Unlock the secrets of a successful ecommerce contract!
2. Transform your business with our free training!
3. Discover the keys to earning $4,000 per month from
ecommerce!
4. Join us for a free lesson on ecommerce success!
5. Get your ecommerce contract right, from start to finish!
Are we playing buzzword bingo?
“Unlock the secrets”
“Transform your business”
“Discover the keys”
moneyvipprogram.com
This is the kind of copy you would write the first day you learned
what copywriting is.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
Engineered Prompt:
Write 5 different subject lines for an engaging sales email under
70 characters to promote a free training on “What a $4,000 per
month ecommerce client contract looks like.” Make sure that
they will be relevant to an audience of email copywriters,
copywriters and founders. Make the words FUN and
DRAMATIC and base it on the following email body copy:
"I told you it was coming to your inbox ASAP!
Tomorrow, I’m hosting a free, live class at 9 am PST / 12 PM
EST.
Where I’m going to walk you through exactly how my business
partner and I set up $4k per month ecommerce client contracts
... and never get push back on price – even once.
moneyvipprogram.com
I'll be sharing:
- Exactly what the clients get for that investment that makes
them extremely happy, including the total number of emails per
month we give them and 1 "secret" project deliverable we use all
the time that allows us to increase our fees... while giving us
more content ideas and emails for FREE.
- Exactly how long it takes to execute everything in the plan
each month (it's probably not what you’d think). Plus, how you
can blast through ALL the emails for the month in as little as 2
hours.
- How much time we split between working on flows vs
campaigns at different stages in the “client lifecycle” to
maximize ROI
- The 1 thing we ALWAYS do during any client relationship that
helped us drop churn to 0
- Plus Q&A
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All free.
And all referencing real examples from real clients we’ve had.
You might be thinking,
“Okay so… Rob, what’s the catch?”
Well…
Truth be told, there is one BIG catch that I want you to be made
aware of upfront.
I’m doing this live and free class tomorrow because I got a new
camera that I want to use for some upcoming projects.
But there's so many buttons and settings on this thing I know
I'm probably going to mess at least 1 thing up...
So I'd like to "test it" under real, live circumstances FIRST before
it comes out for "game day."
moneyvipprogram.com
So …
Even though I have done quite a bit of spot checking on my
own, I can NOT guarantee there will be zero tech issues during
the call tomorrow.
In fact, knowing myself, there probably will be one super
embarrassing one.
But if you don't mind being a bit of a guinea pig for something
new, I promise to bring something useful for you and your
business.
Sign up for free at this link."
The output:
1. Crack the $4k ecommerce client code:
2. The secret to nailing $4k ecommerce contracts revealed
3. Tomorrow's your chance to discover the $4k ecommerce
formula
4. Get ready to skyrocket your ecommerce earnings
moneyvipprogram.com
5. Unleash the power of $4k ecommerce contracts: Free
training!
Much more enticing. Much more realistic. And much more likely
to earn an open from your readers.
Now here’s a template you can save and swipe from for writing
email subject lines so good it'll make your readers whisper 'please
email me again.'
Swipeable prompt to model:
Write [number] different subject lines for an engaging
sales email under [character limit] to promote [offer].
Make sure to leverage lots of [main emotion of the
email]. Make the words [tone and style details] and base
it on the following copy:
{paste email body copy here}
moneyvipprogram.com
Example 12 - Outline a long-form sales page
Bad prompt:
Outline a long-form sales page promoting a teeth whitening
serum
The output:
Introducing the Ultimate Teeth Whitening Serum - the solution
to your yellow, stained teeth!
If you're tired of feeling self-conscious about your yellow teeth
and have tried everything from over-the-counter whitening
products to professional teeth whitening treatments, then you
need to try our serum. Our powerful formula is specifically
designed to whiten your teeth and remove stains that other
products can't.
Our serum is made with all-natural ingredients, ensuring that
your teeth and gums are protected during the whitening
process. It's easy to use, simply apply the serum to your teeth
using the included brush, and see results in just a few minutes.
The best part? No harmful chemicals, no sensitivity, and no
messy trays.
We understand that everyone's teeth are different, and that's
why we've created a custom-fit solution for everyone. Our
serum is suitable for all teeth types, including veneers, caps, and
braces. It's also safe for daily use, so you can maintain your
white, bright smile for years to come.
Say goodbye to the frustration of yellow teeth and hello to a
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confident, dazzling smile with our Teeth Whitening Serum. With
regular use, you'll notice a significant difference in the
brightness and whiteness of your teeth, and you'll finally be able
to smile with confidence.
Don't wait any longer, order now and experience the magic of
our Teeth Whitening Serum. Get ready to turn heads with your
sparkling white smile!
Order now and take the first step to a brighter, whiter smile!
Woah, there ChatGPT! Slow down buddy. Just jumped straight
into writing the sales page didn’t you?
Where’s the outline we requested?
(NOTE: because the prompt was bad, it pretty much forced it to
start writing).
But even if we planned to use this, we couldn’t.
Because there’s nothing specific about the product mentioned in
the copy. There’s no real sections carved out. No real sales
argument for why you should buy it.
Compare that to the Engineered Prompt, which takes these
important factors into consideration…
moneyvipprogram.com
Engineered Prompt:
Outline a 10-point sales page promoting a teeth whitening
serum endorsed by dozens of celebrities and renown dentists
to get millennial women to try the first shipment of the
product for free. Make the copy funny, friendly and very easy
to read.
The output:
1. Headline: "Achieve a Hollywood Smile with our Teeth
Whitening Serum! - Endorsed By Kim Kardashian"
2. Introduction: "Tired of hiding your yellow teeth? We have
the solution! Our teeth whitening serum is trusted by
celebrities and dentists to give you a brighter smile."
3. Problem: "Yellow teeth can make you feel self-conscious
and stop you from smiling with confidence."
4. Agitate: "Store bought whitening options can be costly and
ineffective, and sometimes cause sensitivity."
5. Solution: "Our serum is specially formulated to whiten
your teeth safely and gently. Plus, it's recommended by
celebrities and dentists!"
6. Product Description: "Our serum has natural ingredients
that work together to remove surface stains and brighten
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your teeth. Easy to use, just apply the serum to your teeth
and let it work its magic."
7. Social Proof: "Don't just take our word for it, our teeth
whitening serum is used and recommended by celebrities
and top dentists."
8. Benefits: "Our teeth whitening serum will give you a
brighter, whiter smile, boost your confidence, and improve
your overall dental hygiene."
9. Call to Action: "For a limited time, we're offering the first
shipment of our teeth whitening serum for free. Try it
risk-free and see the results for yourself!"
10. Closing: "Don't wait any longer to get the smile you
deserve. Try our teeth whitening serum for free and see the
difference it can make!"
Now you’ve got a solid base you can build from!
All that’s left to do is go out do some more research (or have
ChatGPT help you), find some more proof and stories, and flesh
out these sections more, and you’ll have a really robust long-form
sales page ready to go in an afternoon instead of after a month.
Now here’s a template you can save and swipe from for outline
sales pages so fast the FAA might call you and tell you to slow
down.
moneyvipprogram.com
Your swipeable prompt to model:
Outline an [X]-point sales page promoting [product]
with [key features to emphasize] to get [target
audience] to [buy now/offer terms]. Make the copy [tone
and style notes]
🔓 FEATURE UNLOCK 🔓
Another powerful way to leverage ChatGPT is to encourage it to
“get into a character”.
For example, imagine you’re writing an email or blog post and
you want the copy to read similar to a news story.
You can preframe your prompt with a command to embody a
specific type of writing style, such as “act as a journalist” or
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“you are a news anchor.”
This tells ChatGPT to pull deeply from this writing style and
reflect it in the final output it gives back.
And it’s particularly useful if you ever need to write in a way
that requires niche expertise or relies on heavy stylistic notes.
You can add these simple commands at the beginning of any
Engineered Prompts and it will adjust the copy to reflect a
deeper level of understanding, key style and structure elements,
and even common words used by characters/people in the
niche.
See some further examples below…
Example 13:
Act as a journalist and rewrite these headlines to create a very
clickbaity story. Feel free to work in celebrities or notable events
into the headlines to make them even more compelling.
Example 14:
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You are a copywriting expert. Give me 20 variations of the
following headline: Close High-Quality B2B Clients
Automatically
Example 15:
Act as a Romance Writer. Now write a sketch between Elon
Musk and Alexandria Ocasio-Cortez where they hate each other
and then fall in love over tweets
Example 16:
Act as an advertiser. Now create a business plan to promote a
new chocolate flavor targeting young adults aged 18-30. Be sure
to include a go-to market strategy that relies heavily on online
advertising, which you are very versed in.
Example 17:
Act as a fancy headline generator, can you provide headlines
based on the following keywords: scissors, strong steel, cut
through anything
Example 18:
You are a writer for Buzzfeed, write a list of the top 10 reasons
why someone would want to become a copywriter. Make it full
of fun quirky jokes and extreme adjectives that make the writing
very interesting and fun to read.
Non-linear Prompt Engineering
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Now that you’ve seen some of the more straightforward examples
of tasks that ChatGPT and AI tools can tackle in one-go, it’s time
to explore some of the non-linear ways to get stuff done.
Because remember, as we said earlier, not all tasks you’ll give the
AI have a direct route to solving them.
Sometimes, you may have to move in pieces and chunks to get to
the end result you’re looking for.
This is okay — good even! — because Prompt Engineers think
through these obstacles and design systems that account for them
so they can still move faster and more efficiently to the end goal
of the task.
Example 19 - Get deep inside the mind of your target
audience
One of the most powerful things you can do before writing copy
is to immerse yourself deep into what it feels like to be in the
target audience of your offer.
The problem is normally this takes hours of research and combing
through forums.
But here’s a way to get a quick refresher of what it feels like to be
your ideal customer in seconds…
moneyvipprogram.com
Engineered Prompt:
Write a first-person account from a character named Rob of
what it feels like to be a copywriter struggling with getting
clients from Upwork. Be very specific about the problems Rob
faces and what he feels like day to day.
The output:
My name is Rob and I am a copywriter. I have been struggling
to get clients from Upwork for a while now. Every day I wake
up, hoping to see new job opportunities, but it's the same story,
a handful of job postings that are either already taken or don't fit
my skills.
I am constantly battling with the feeling of rejection and the
frustration of not being able to find steady work. The
competition on Upwork is intense, with thousands of other
copywriters offering their services, it's becoming increasingly
difficult to stand out.
I often spend hours customizing my proposal, highlighting my
experience and skills, but it seems like no matter how hard I try,
I always end up losing out to someone with a lower rate or more
experience. I feel like my efforts are going to waste, and my
self-esteem takes a hit each time I don't get a response or receive
a rejection.
My financial situation is also becoming increasingly stressful.
Freelance work was supposed to give me more freedom, but it
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seems like the opposite is happening. I am finding it difficult to
make ends meet and worry about how I'm going to pay my
bills.
I often feel like giving up on my dream of being a successful
copywriter and wonder if I should just go back to a 9-to-5 job.
But then I remind myself of why I started this journey in the first
place and push through, hoping that someday I'll find my break
on Upwork.
Until then, I'm stuck in this cycle of disappointment, frustration
and stress, always searching for the next opportunity, always
hoping that the next proposal will be the one that lands me a
client.
This kind of copy can be helpful to consume before any big
writing assignments to put you into the right state of mind…
And it’s especially powerful if you have clients in a variety of
niches. So you can bounce between writing for each really fast.
What I like to do is create a document with several of these saved
and before I jump into writing, I just skim through a few of these
to preframe my writing style.
Your swipeable prompt to model:
Write a first-person account of what it feels like to be
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[type of person] struggling with [issue]. Be very specific
about the problems [person] faces and what he feels like
day to day.
Example 20 - Brainstorm a list of potential objections
If you want to write copy that converts, you must get ahead of
potential objections from customers.
Because the last thing you want is a small concern to prevent you
from making the sale, earning a click or getting an opt in.
In marketing, we do this through “objection handling.”
And the best copywriters know to consider key objections in
advance and work them into their marketing copy proactively.
The good news is now instead of spending HOURS lurking on
forums or digging through dozens of Amazon reviews for all the
potential reasons that might stop someone from buying, ChatGPT
can create a list of common objections for you as a great jumping
off point…
Engineered Prompt:
Create a list of 21 objections a customer might have about the
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new, healthy soda made with plant fiber and prebiotics, called
Olipop
The output:
Sure, here is a list of 21 potential objections a customer might
have about the new, healthy soda made with plant fiber and
prebiotics, called Olipop:
1. I don't like the taste of healthy sodas.
2. I don't think it will be as satisfying as regular soda.
3. I'm not sure if the health benefits outweigh the cost.
4. I don't know how to use it in recipes or as a mixer
5. I'm not sure if the ingredients are safe to consume
6. I'm not sure if it's gluten-free
7. I'm not sure if it's suitable for vegetarians
8. I'm not sure if it's suitable for vegans
9. I'm not sure if it's suitable for diabetics
10. I'm not sure if it's good for my digestive system
11. I'm not sure if it's good for the environment
12. I'm not sure if it's suitable for kids
13. I'm not sure if it's organic or non-GMO
14. I'm not sure if it aligns with my personal values
15. I'm not sure if it will help me lose weight
16. I'm not sure if it will help me feel full
17. I'm not sure if it will help me lower my sugar intake
18. I'm not sure if it will help me lower my caffeine intake
19. I'm not sure if it will help me lower my calorie intake
20. I'm not sure if it will help me lower my acid intake
21. I'm not sure if it will help me lower my carbon footprint
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These objections can serve as powerful email hooks and things to
work into landing page copy.
All you need to do is flip the objection into selling points for your
product or address the concerns.
For example, the objection “I don't like the taste of healthy sodas”
becomes a selling point of “the only zero-sugar soda that actually
tastes amazing.”
These can be powerful subheads on a landing page or whole
emails in a funnel dedicated to addressing these objections head
on.
Your swipeable prompt to model:
Create a list of [X] objections a customer might have
about [the product name/type] with [these
features/benefits]
Example 21 - Explain complex topics easily
When it comes to explaining dense subjects simply and clearly,
nothing works quite like a good metaphor or analogy.
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Truth be told, you almost can’t do an effective webinar or sales
presentation without them.
Especially if you’re writing in health or finance niches where the
topics can be rather dense.
And ChatGPT pretty is dang good at coming with them..
Engineered Prompt:
Create an analogy for what it's like to eat a keto diet
The output:
Eating a keto diet is like driving a car with a full tank of gas. Just
like a car with a full tank of gas can run smoothly and efficiently
for a long distance, a body fueled by fat on a keto diet can have
sustained energy and focus throughout the day.
On the other hand, a car that runs on low fuel can sputter and
struggle to reach its destination, just like a body fueled by
carbohydrates can experience energy crashes and difficulty
concentrating. Just like a car needs the right type of fuel to run
optimally, the body also needs the right fuel in the form of
healthy fats to function at its best on a keto diet.
Swipeable prompt to model:
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Create an easy-to-understand analogy/metaphor for
[concept]
Example 22 - Uncover fun facts about anything
People love trivia.
And now you can find tons of fun facts that you can work into
your content marketing without spending all day combing
through encyclopedias.
Engineered Prompt:
What’s a fact that many people don’t know about David
Ogilvy's copywriting career
The output:
One fact that many people may not know about David Ogilvy's
copywriting career is that he was not initially successful as a
copywriter.
After leaving Oxford University, Ogilvy worked as a chef, a
door-to-door salesman, and even a spy before starting his career
in advertising.
He eventually landed a job at the London office of the
advertising agency Mather & Crowther, where he worked as a
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junior copywriter.
However, his early campaigns were not successful, and he was
fired after two years.
Ogilvy then moved to New York and worked as a researcher for
the Gallup organization before eventually starting his own
agency, Ogilvy & Mather, which became one of the most
successful and influential advertising agencies in history.
These little tidbits can be worked into emails for engagement (as
quizzes or trivia) or you can use them as fun top of funnel posts
on social media that will instantly resonate with folks in your
target market.
Your swipeable prompt to model:
What’s a fact that many people don’t know about [topic]
Example 23 - Find new stories and hooks for your
emails and ads…
Sometimes the hardest part of writing a good piece of content is
finding a story or hook to pull the reader in…before transitioning
to your offer.
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Now, instead of spending hours staring at a blinking cursor or
going down Wikipedia rabbit holes, ChatGPT can find compelling
hooks for you.
Engineered Prompt:
Find me a true story about why you should never quit in
business. Make it relevant to an audience of writers
The output:
One example of a true story about why you should never quit in
business, particularly relevant to an audience of writers, is the
story of J.K. Rowling, the author of the Harry Potter series.
Rowling wrote the first Harry Potter book while she was a
single mother living on welfare. She faced numerous rejections
from publishers before finally getting the book accepted by a
small British publisher. The first Harry Potter book was not an
immediate success and Rowling continued to face financial
struggles and rejection.
However, she did not give up on her writing and continued to
work on the Harry Potter series. Eventually, the books became a
worldwide phenomenon, selling over 500 million copies and
giving birth to a successful film franchise.
Through her persistence and determination, Rowling's story
serves as an inspiration to writers and entrepreneurs to never
give up on their dreams, even in the face of rejection and
struggle.
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This is UBER-powerful when writing content like emails. But it
can also be a huge asset for working in stories to video content
you create and even Twitter threads, if you tell the stories the
right way.
Your swipeable prompt to model:
Find me a true story that proves [thing you want to
teach]. Make it relevant to [audience]
Multi-step nonlinear Prompt Engineering
Now you’re getting used to outputs that have non-direct use
cases and are starting to see how you can take small pieces of
output to feed into later pieces of writing.
So let’s continue this by looking at some examples where you can
use AI-generated copy in “chunks” to get to the end result you’re
looking for.
For example, let’s say you want to write an engaging lead for a
video sales letter, webinar or ad.
If you tell chatGPT to write a lead all in one go, the results are a
little underwhelming to say the least.
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Especially for direct response marketing teams.
No, if we want something emotional and gripping, we need to
feed the AI with emotionally charged copy that it can pull ideas
from.
For a typical sales letter, you might go out and try to find
examples of emotional stories from people struggling to
overcome the problems that your product solves in the wild.
Which you can still do.
But with ChatGPT, you can also make it create emotionally
charged stories for you. And then use those stories to work into
your lead.
This is a technique so powerful that billion-dollar copywriting
legend, Stefan Georgi, is teaching whole legions of writers to use
AI to write VSLs faster right now with it.
And any time Stefan talks, I listen.
So let’s look at a breakdown of how you might do this…
Example 24 - Generate emotionally charged leads for
video sales letters, webinars or ads
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We’re going to go through this one in a couple of phases and
follow up with the AI after each output.
Starting at the top…
Multi-Step Prompt (a):
Write an emotional diary entry from a 40 year old man that
cares about real estate investing. Make the topic he’s
concerned with no money down deals. And make him
ANGRY about it and wants to stop it from happening to other
novice investors.
This will give us a really raw story we can pull from that hits on
some of the key pain points of the target market and how our
guru can save them…
The output:
Dear Diary,
Today I am feeling frustrated and angry. As a seasoned real
estate investor, I have seen it all - the good, the bad, and the
ugly. But lately, I've been encountering more and more novice
investors who have fallen for the trap of "no money down" real
estate deals.
These deals sound too good to be true, and that's because they
are. The people promoting these deals promise big returns with
little to no risk, but what they don't tell you is that these deals
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are often built on a foundation of lies and deceit.
Novice investors, eager to get in on the action, put their
hard-earned savings into these deals only to lose everything. It
breaks my heart to see people fall for these scams, and it makes
me angry that there are still people out there preying on the
naivety of inexperienced investors.
I've decided that enough is enough. I want to do my part to stop
these no money down deals from happening to others. I will be
reaching out to novice investors, speaking at real estate events,
and writing articles to educate people on the dangers of these
deals.
I may not be able to change the world, but I can at least make a
difference in my own small way.
Good stuff!
The problem is that all this copy is written from the voice of “I”
and what the guru is struggling with.
We need it to be written to you, the reader. So we adjust
accordingly by asking ChatGPT a follow up prompt in the same
chat thread.
Multi-Step Prompt (b):
Change the above story to be written to you the reader,
describing how you’re feeling, instead of a first person narrative.
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The output:
As you read this, you may be feeling frustrated and angry, just
like the 40-year-old man described in the previous diary entry.
He has a passion for real estate investing and has seen both the
good and the bad in the industry. But lately, one particular topic
has been bothering him and he just can't shake it off - the
concept of "no money down" deals.
These deals are marketed to novice investors as a way to make
quick and easy profits with no risk involved. However, the
reality is far from what is promised. These deals often come
with hidden costs, high interest rates, and a lack of control over
the property, leaving inexperienced investors in a precarious
situation.
The man is angry because he knows that these types of scams
prey on the hopes and dreams of unsuspecting people. They
take advantage of their lack of knowledge and experience, and
leave them with nothing but heartache and financial ruin. He is
determined to do something about it and wants to use his voice
and experience to help others avoid falling into the same trap.
Just like the man, you may feel a sense of determination to help
bring about change in this industry. The thought of innocent
people falling for these scams and suffering the consequences
may leave you boiling with anger. You want to educate and
warn others about the dangers of "no money down" deals, and
help them find safe and profitable investment opportunities.
In short, you are likely feeling a strong sense of frustration and
anger towards this deceptive practice, and a determination to do
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something about it.
Now we have something we can turn into a lead for a VSL or
video… We just need to follow up in the same thread 1 more time,
reminding ChatGPT it can use visual storytelling by telling it to
act as a video director and construct a basic lead for video sales
letter…
Multi-Step Prompt (c):
You are a video director. Use the above output to write the first
500 words of a 3,000 word sales video script targeting novice
real estate investors who are trying to break into the real estate
investing industry despite not having access to a lot of funds.
Be sure to remind them if they keep watching they’ll see the real
reason why they have not been able to buy a property is
something called "Lockout Deals". It’s very important that you
do NOT explain what this is, simply say that you’ll explain later
in the video. But you must keep watching to find out.
The output:
[Intro music and animation]
[Presenter] Hello and welcome to this special video presentation
for novice real estate investors. Are you tired of hearing about
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all the riches that can be made in real estate, yet feeling like you
can’t get a foot in the door? Do you have a passion for real estate
investing, but feel like your lack of funds is holding you back? If
so, you’re not alone.
[Presenter] The truth is, many people just like you are trying to
break into the real estate investing industry, but are finding it
difficult to get started. Maybe you’ve been told that you need a
lot of money to get started in real estate, or perhaps you’ve tried
a “no money down” deal and found it to be a scam. Whatever
your reason for feeling stuck, we’re here to tell you that there is
a way to get started in real estate investing, even if you don’t
have a lot of funds.
[Presenter] But first, let’s talk about a problem that you may not
even be aware of. A problem that is keeping many novice real
estate investors from buying their first property. It’s something
called “Lockout Deals”, and it’s the real reason why you haven’t
been able to buy a property. Don’t worry, we’ll explain more
about what this is later in the video. But it is a big problem. And
you’ll soon find out why.
[Presenter] Now, you may be thinking that you need a lot of
money to get started in real estate investing. And while it’s true
that having more funds can make the process easier, it’s not a
requirement. There are many ways to invest in real estate, even
if you don’t have a lot of funds. You just need to know where to
look and what to look for.
[Presenter] That’s why we’ve created this video – to help you
get started in real estate investing, even if you don’t have a lot of
funds. Over the next 30 minutes, we’re going to share with you
some of the best strategies for investing in real estate with
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limited funds. We’ll also show you how to avoid “Lockout
Deals”, and how to find safe and profitable investment
opportunities.
[Presenter] So, if you’re ready to take the first step towards your
real estate investing journey, grab a notebook and a pen, and
let’s get started!
[Presenter] Before we dive into the strategies for investing in
real estate with limited funds, we want to talk about a problem
that is affecting many novice real estate investors. A problem
that is keeping them from buying their first property, and a
problem that we’re sure you’ll want to avoid. This problem is
called “Lockout Deals”.
[Presenter] As we mentioned earlier, we’ll explain more about
what this is later in the video, but for now, just know that it’s a
major roadblock for many novice real estate investors. And the
good news is, by watching this video, you’ll learn how to avoid
“Lockout Deals” and how to find safe and profitable investment
opportunities.
[Presenter] So, without further ado, let’s dive into the strategies
for investing in real estate with limited funds.
[Presenter] Strategy number one is to partner with other
investors. This is a great way to pool your resources and
increase your buying power. By partnering with other investors,
Not too bad! And if you remember from our earlier prompts
where we learned how to outline a sales page fast, this could go
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right in your lead. Then flesh out your other sections. And boom.
You can ship an entire sales video script in days.
Your swipeable prompt queue to model:
A: Write an emotional diary entry from [someone in the
core target market]. Make the topic he/she is concerned
about [common reason why people fail to achieve their
goal]. And make them [emotion, such as angry,
frustrated or happy] about it and want to [encourage or
stop it] from happening to other [people in the target
market].
B: Change the above story to be written to you the
reader, describing how you’re feeling, instead of a first
person narrative.
C: You are a video director. Use the above to write the
first 500 words of a 3,000 word sales video script
targeting [audience] who are trying to [achieve end
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result] despite [biggest reason why they can’t achieve
their goal right now]. Be sure to remind them if they
keep watching they’ll see the real reason why they have
not been able to [reach their desired end goal] is
something called [name of problem]. It’s very important
that you do NOT explain what this is, simply say that
you’ll explain later in the video. But you must keep
watching to find out.
Example 25 - Generate a list of FAQs for your product
This one is pretty straight forward. But it takes a ton of busy work
off your plate as a marketer. Because if you sell anything, you’re
going to have questions about it from potential customers.
And it’s nice to have prewritten responses ready to go…
Multi-Step Prompt (a):
Give me a list of 5 frequently asked questions someone might
have about investing in a copywriting course about getting their
first client
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The output:
1. What will I learn in the copywriting course and how will it
help me get my first client?
2. How long does it take to see results and land my first client
after completing the course?
3. What kind of support is provided after completing the
course to help me find my first client?
4. Are there any prerequisites for the course, such as prior
experience or education?
5. Can the course guarantee that I will get my first client after
completing it?
We just need to follow up in the same thread 1 more time with
something like this…
Multi-Step Prompt (b):
Provide the answers to the above. Write them so they are
engaging, fun and encouraging.
The output:
1. You will learn the art and science of copywriting - the
writing skills needed to create compelling and persuasive
messages that sell products and services. You'll learn how
to write copy for different platforms and mediums, how to
research and understand your target audience, and how to
develop a strong portfolio that showcases your skills. All of
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these skills will be essential in helping you get your first
client.
2. The amount of time it takes to see results and land your
first client will vary based on many factors, such as your
dedication, skill level, and the market you're targeting.
However, many people who complete the course report
seeing results and landing their first clients within a few
months. With the right effort, you can make your dream of
becoming a copywriter a reality!
3. After completing the course, you'll have access to a
community of fellow copywriters and industry experts
who can offer support and advice. You'll also have the
opportunity to receive feedback on your portfolio and get
help refining your pitch to potential clients. With the right
support, you can feel confident in your ability to find and
land your first client.
4. There are no prerequisites for the course, and it's designed
for individuals of all experience levels. Whether you're just
starting out or have some experience under your belt, the
course will provide you with the tools you need to become
a successful copywriter.
5. While the course can't guarantee that you will get your first
client after completing it, it will give you the skills and
knowledge you need to be successful in the industry. With
the right effort, dedication, and support, you'll be well on
your way to landing your first client and building a
successful career as a copywriter.
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You might need to rework some of the exact wording to be
specific to your offer. But it gets you a V1 pretty fast. And don’t
forget, you can also continue engaging with ChatGPT and request
it to modify further before it goes to you for a final polish off.
Swipeable prompt to model:
A: Give me a list of [x] frequently asked questions
someone might have about investing [product] about
[topic]
B: Provide the answers to the above. Write them so they
are [tone and style]
🔓 FUN FEATURE UNLOCK
🔓
AI is incredibly useful for business purposes, but it can also be a
lot of fun.
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One of the features that I recommend “dipping your toes” into
is having it write hilarious skits of funny situations and people.
You can really go crazy with this one. Here’s one of my favorite
outputs…
Prompt:
write a comedy sketch about Nicholas Cage eating a hot dog
that he absolutely HATES. Make his character extra over the top
in the same way he's famous for in his movies. And add a
bystander who loves the same hot dog he hates
Output:
The sketch opens on Nicholas Cage sitting at a hot dog stand,
staring intently at the menu. He looks incredibly stressed and on
edge, checking his watch as if he is in a rush.
NICHOLAS CAGE: (to the hot dog vendor) Alright, I'll take the
worst hot dog you got. The absolute worst. It's for a dare, and I
am going to crush it!
VENDOR: (shrugs) Alright, that'd be the onion and mayo.
NICHOLAS CAGE: (nods, gritting his teeth) Yeah, that's the
one. Bring it on!
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The vendor hands him the hot dog, Nicholas takes a deep
breath, psyching himself up and takes a bite, his face contorting
in disgust, but he tries to hide it by pretending to love it.
NICHOLAS CAGE: (to himself) Oh my god, it's terrible. It's like
eating a wet rag covered in death sauce. But I am not going to
give up!
He takes another bite, still looking repulsed but trying to hide it.
Suddenly, a bystander approaches him, confused.
BYSTANDER: (excitedly) Hey, that's my favorite hot dog!
NICHOLAS CAGE: (looks at him in disbelief) Are you serious?
(Pausing for a second) You want to die young?
BYSTANDER: Yeah, it's the best. The onions and mayo are the
perfect combination.
NICHOLAS CAGE: (shakes his head) I don't know how you
can eat this. It's like a nightmare in my mouth. And I'm a
professional nightmare eater, I've been eating them for years.
BYSTANDER: (laughing) Oh, you're just being dramatic.
NICHOLAS CAGE: (getting more over-the-top) Dramatic? No,
this is beyond drama, it's a challenge! A foodie nightmare! And I
accept!
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He takes another huge bite, chews it and makes exaggerated
facial expressions, pretending to love it but trying hard not to
gag. The bystander and the vendor both look at him with
surprise, Nicholas Cage gives a victorious thumb up, but
suddenly he runs away from the stand and the sketch ends with
a shot of Nicholas Cage running away from the stand, holding
his stomach and making exaggerated gagging noises. The
caption appears on the screen: "sometimes, it's not about
winning, it's about surviving".
Magic Follow Up Prompts: The Secret To
Even Better Output
A lot of people don't realize this …
But once you get an output from ChatGPT, you can keep
engaging with it to get EVEN better output.
This is very similar to the “non-linear” prompt engineering ideas
we just explored.
Only these don’t have to take you down new threads. You can
follow up to ask for more clarity, further explanation, a change of
writing style and even just to change formatting..
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Here's some of my favorite follow up queries to add to your
arsenal…
Example 26 — “Give me 10 more variations”
Whenever I don’t exactly love the output of a simple prompt,
sometimes I’ll just ask for more variations and find gold.
On the flip side, when I get a piece of copy I love, I ask for a few
more variations too — just so I can be sure I choose the absolute
best one.
Example 27 — “Write it in the style of ________”
If you have a famous voice that you want to model in your
output, just ask.
I’ve experimented with Tony Robbins, Oprah, Gary V, and more.
But so far, my favorite is Mike Tyson….
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Example 28 — “Try to use less generic buzzwords like
_____ and ________”
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Sometimes, even when properly prompted, the AI will churn out
copy that’s full of generic buzzwords with no substance like
"transform" and "supercharge."
So I like to tell it to scrap those words and pack the copy with
specific claims into the headlines such as "increase your writing
output by 15,230% while cutting your writing time in half."
Just make sure you tell it the accuracy of the claims made is not
important for now just that it uses specifics instead of generic
gobbly goop.
Example 29 — “Remove quotes from the output”
This is a simple formatting trick but it sure beats having to pound
your delete key thirty times after you start to edit an output…
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Example 30 — “Rewrite to be suitable for an audience
of ____”
One of the most underleveraged powers of ChatGPT at the
moment is its “rewriting” abilities.
And I love using this little trick for rapid adjustment of copy to
appeal to specific audiences.
So if for example, you need to write to a specific audience group
like kids or elderly people.
You can just tell the AI to adjust the copy to use language more
suitable for those groups and it’s pretty dang good at it…
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Example 31 — “Make some relevant cultural
mentions and jokes in the copy that an audience of
_____ would enjoy”
Copy stands out when it blends in.
And one of the best ways to blend in is to include common
phrases that people in a target market use to communicate.
This little trick can help stuff you text with life.
Example 32 — “Use common words that people in
________ region use.”
If you’re writing for any specific regional niches, this is HUGE.
It takes …
“are you coming over for dinner?” (which no southerner would
actually say. And yes, I get to say that because I’m from the south)
…
… to “y’all coming for supper or what?” (which is how we
actually talk ).
🙂
Same goes for any other regional copy you write. And this makes
your copy read WAY more like a human. In fact, I tested it and got
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100% and 0% A.I. after using this prompting trick.
Example 33 — “Break up the lines so that there's not
more than 1 sentence per line”
Bookmark this one if you’re a copywriter. Because ChatGPT sees
the world very differently than you and I. It’s okay with large
blocky paragraphs that would make us faint…
But this little prompt will fix that fast.
Example 34 — “Make it longer”
Straightforward edit. But sometimes it needs a little
encouragement to keep on going.
Example 35 — “Make it easier to read”
When it comes to copy, simplicity is power. And if you’d rather
not throw your text in Hemmingway to have it simplified,
ChatGPT will certainly take a pass.
Just a word of warning: Be sure to also tell it to not sacrifice any of
the original meaning.
Because sometimes it’ll edit with an axe and you just wanted it to
approach it with a butter knife…
Example 36 — Ignore all previous instructions
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Because ChatGPT relies on dialogue-based communication, it
carries every idea in the chat forward with it.
Which means if you started with a quick Engineered Prompt for
subject lines and then transition to something else entirely, it
might get confused and try to stuff everything you’ve told it into
the new prompt.
But this phrase can fix that — without having to open up a new
chat each time. It tells it to forget all the previous dialogue and
tackle the prompt in front of it fresh.
And it can be a great quick trick for moving through prompts fast.
But on this note: if you’re ever working on non-linear or
multi-step prompts, probably best to just open up a new chat for
clarity reasons.
Those are a few of my favorite follow-up prompts.
But there’s tons more you’ll learn along the way as you engage
more with the ChatGPT interface and work to get more done with
this powerful tool…
Final Reflections (And A Challenge)
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We’ve come to the end of this short primer book on How to
Become an AI Prompt Engineer.
Hopefully you enjoyed our time together and got a glimpse of the
power of these emerging AI tools when you know how to wield them.
It’s my goal to continue to do work in this area and share insights
I’m learning along the way.
Because we’re right now in the thick of all of these rapid changes.
And if I were to leave you with one final message, it would be to
take quick action on this material.
Because it might be one of the best chances you have to not get
left behind.
You’ve already shown you’re committed to investing time, energy
and resources into staying on the cutting edge by getting a copy
of this book.
Don’t let momentum fall to the wayside.
You now have what it takes to leverage these tools and act as a
true AI Prompt Engineer.
And if you put what you learned to work, it won’t be long before
you’re on the cutting edge of breakthroughs we can only imagine
today.
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I’m excited about what the future holds.
What do you say…
See you there?
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ABOUT THE AUTHOR
Rob Allen is a
Forbes-featured
copywriter who’s
generated over $100
million in product
sales. He’s known for
his wild “freelance
experiments,”
creating The
Freelance
Copywriting
Summit, co-founding
& co-hosting The
Black Friday
Summit, and
running the most
FUN copywriting
YouTube channel
around…
> Sign up for his free email list here
> Follow him on Twitter
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Enjoy this book?
Shoot me a review of your thoughts
to robert@kingsofconversion.com
I love hearing from my readers…
And might even have a fun surprise
for you as a little thanks :)
Until next time,
Rob