Communication for
Various Purposes
Learning Outcomes
1.
Convey ideas through oral, audio-visual, and/or web-based presentations for
different target audiences in local and global settings using appropriate registers
2.
Create clear, coherent, and effective materials
3.
Present ideas persuasively using appropriate language registers, tone, facial
expressions, and gestures
4.
Adopt awareness of audience and context in presenting ideas
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Lesson 6 outline:
1.
2.
3.
Purposes of Communication
Public Speaking
Interview
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Questions t o a s k before a presentation:
1.
Why am I doing this presentation? Am I going to explain, argue, persuade,
or just simply inform?
2.
Who am I presenting to? Who will be the people who will listen to me or
read my work?
3.
What is my intended outcome upon completing my presentation?
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a. purposes of
communication
1. Informative
the main purpose of informative or expository
communication or writing is to simply convey information
factually.
its goal is to input new learning, enhance prior
knowledge, confirm a concept, alleviate comprehension of an
idea, or explain a process or procedure.
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Tips in doing an informative presentation
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Stick to the facts.
Avoid repetition.
Make it clear.
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2.
Persuasive
- in writing, it is pushing across an idea and convincing
people or readers to support the idea you want to convey
Examples:
TV commercials
Periodical advertisements
billboards
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Tips in doing a persuasive p re s e ntat i o n
Show Them That You've Done Your Homework. ...
Create an Emotional Connection Between You and Your Listeners. ...
Tell Them What Others Are Doing. ...
Tell Them a Story (or Two) ...
Speak With Conviction. ...
Provide a Choice of Alternative Solutions. ...
Practice Doggedness.
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3
Argumentative
–tries to make listeners/readers believe that your idea is
better based on the various reasons that you have at hand
–it is logical and reasoned way to demonstrate one’s point
of view, belief, conclusion, or position
Examples:
Debate
Meeting 'de avance
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Tips in doing an argumentative presentation

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It is a one way debate.
Move the reader to action.
End with a punch.
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b. public speaking
WHAT IS PUBLIC SPEAKING?
- Public speaking is a way of making your ideas public – of
sharing them with other people and of influencing other
people.
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Three major differences between conversation
and public speaking (lucas, 2015):
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Public speaking is more highly structured.
Public speaking requires more formal language.
Public speaking requires a different method of delivery.
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Several ways of delivering a speech
1.
A read speech or reading from a manuscript is the word-for-word
iteration of a written message.
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Several ways of delivering a speech
2.
The memorized speech is the recitation of a written message that the
speaker has memorized.
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Several ways of delivering a speech
3. An impromptu speech is not rehearsed. This type of speaking is a
presentation of a short message without prior preparation.
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Several ways of delivering a speech
4. An extemporaneous speech is the presentation of a planned and
rehearsed speech using minimal notes.
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Guidelines on writing a speech (Lucas, 2015)

Focus on your topic.

Develop your topic.

Organize your speech.

Introduction

Body

Conclusion
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Elements f o r a good delivery
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Volume
Pitch
Rate
Pauses
Vocal variety
Pronunciation
Articulation
Movement
Gestures
Eye contact
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6 ways to t u r n nervousness f ro m a negative fo rc e
into a positive fo rc e (lucas, 2015)

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Acquire speaking experience
Prepare, prepare, prepare.
Think positively.
Use the power of visualization.
Know that most nervousness is not visible.
Do not expect perfection.
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Pieces of advice (Lucas, 2015)
 Be at your best physically and mentally.
 As you are waiting to speak, quietly tighten and relax your leg
muscles, or squeeze your hands together and then release them.
 Take a couple of slow, deep breaths before you start to speak.
 Work specially hard on your introduction. Once you get through it,
you will be sailing smoothly the rest of the way.
 Concentrate on communicating with your audience rather than on
 worrying about your stage fright.
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c. interview
WHAT IS AN INTERVIEW?
- An interview is a two-party interaction in which at least
one party has a specific, serious purpose and that usually
involves the asking and answering questions.
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C h a ra cte ri sti cs of a n interview:
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Interviews always involve two parties.
Interviewing is always purposeful.
There is focus on asking and asnwering questions.
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Planning a n interview (adler, 2012)
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Define the goal.
Identify and analyze the other party/respondent.
Prepare a list of topics.
Choose the best interview structure.
Consider possible questions.
Arrange the setting.
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Conducting a n interview (adler, e t al., 2012)
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Open with a greeting and an orientation.
Perform several tasks during the question-and-answer phase of the
discussion.
Close with a satisfactory conclusion.
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Guidelines f o r both the interviewer and
interviewee in the conduct of a n interview:
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Formally inform that you will be conducting or attending an
interview.
Being punctual is key in making a good impression.
Dress to impress.
Always start with a strong handshake.
Color your words with kindness.
Avoid unnecessarystories.
Do not lose eye contact during the interview.
The magic word is thank you.
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Communication for
various purposes